With the demand for smartphones continues to rise in the Philippines, Xiaomi has consistently improved its ranking based on sales as it enters the Top 3 for the first time.
Canalys, the leading global technology market analyst firm, reports that Xiaomi has achieved a 15% share with an impressive 318% growth rate, which is the highest among the top 5 smartphone brands in the Philippines today.
In Q2 2021, global smartphone shipments increased 12%, as vaccines rolled out around the world, and the new normal for economies and citizens started to take shape. Samsung was the leading vendor with a 19% share of smartphones shipped. Xiaomi took second place for the first time ever, with a 17% share. Apple was third, with 14%, while Vivo and Oppo maintained strong growth momentum to complete the top five.
Since the launch of Xiaomi’s flagship Mi 10 series, it has been continuously innovating in critical areas, such as imaging, display, charging, smart manufacturing, and more. Xiaomi is invested in achieving breakthroughs in the premium market, bringing cutting-edge leading technology to consumers, and helping to shape the direction of the industry.
“Xiaomi is growing its overseas business rapidly. For example, its shipments increased more than 300% in Latin America, 150% Africa and 50% in Western Europe. And as it grows, it evolves. It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market. It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively. So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not. All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor,” according to Canalys Research Manager Ben Stanton.
Read the entire report from Canalys here.