UnionBank cemented its position as a leading financial institution in the Philippines after securing a spot in Brand Finance’s 2024 report for the strongest and most valuable brands in the country. This marks the second consecutive year that UnionBank has been included in this prestigious list, solidifying its brand strength and value.
Brand Finance, a highly respected London-based brand valuation and strategy consultancy firm, recently released its annual study that analyzes brand value and brand strength. According to the report, UnionBank’s brand value experienced a significant increase of 22%, jumping from $557 million in 2023 to $679 million in 2024.
The valuation firm attributes the overall growth in the value of Philippine brands to the positive economic outlook in the country. Their report highlights that “brands in the banking and real estate sectors benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanization and gentrification.”
UnionBank has consistently garnered recognition both locally and internationally for its pioneering role in digital transformation. The bank has been credited with reshaping how Filipinos view and conduct banking transactions. Even before digital banking became mainstream, UnionBank, in a forward-thinking move, began its digital transformation journey in 2016. This commitment to innovation continues to be a core value for the bank.
The bank’s primary motivation for digital transformation was to revolutionize the customer experience. They envisioned a future where banking would be a seamless and even enjoyable experience, rather than a dreaded chore. This focus on customer-centricity has proven successful, as evidenced by its continued presence in Brand Finance’s prestigious ranking.
“We are thrilled to see that our dedication to providing Filipinos with advanced, innovative, and user-friendly banking solutions has once again positioned us among the Philippines’ best brands. With over 14 million retail customers now under our wing, we are even more driven to continuously find ways to improve the banking experience, ensuring it remains tailored to the ever-evolving lifestyles of our customers in this digital age,” according to Albert Cuadrante, UnionBank’s Chief Marketing Officer.