Filipino collectors, rejoice! There’s a new platform in town designed specifically for your needs. Toki, the Philippines’ first and leading social commerce platform for collectibles, has been making waves in the community since its launch in November 2023. Built “for collectors, by collectors,” Toki addresses the pain points often faced by collectors, offering a safe and secure space to buy, sell, and connect with fellow enthusiasts.
In just a few short months, Toki has amassed an impressive user base. With over 70,000 users on board, the platform has already authenticated over 100,000 collectibles, including a staggering 35,000+ sneakers. The platform has also successfully hosted over 500 auctions, solidifying its position as a hub for collectors to engage in their passion.
“We are thrilled with the overwhelming response from the collector community,” according to Frederic Levy, Toki’s CEO and Co-founder. Levy emphasized Toki’s commitment to fostering a trusted and engaging platform, allowing collectors to connect, transact, and share their passion for collectibles. The platform’s rapid growth and positive user feedback serve as a testament to their dedication.
Understanding the importance of authenticity in the collector’s experience, Toki prioritizes this aspect above all else. Through rigorous seller screening and a stringent verification process for every item, Toki guarantees the security of each transaction. This unwavering focus on authenticity fosters user confidence and upholds the platform’s credibility, allowing collectors to buy and sell with complete peace of mind.
“As collectors ourselves, we understand the crucial need for trust with sellers on the platform,” said Zoe Ocampo, Toki’s Co-founder and Chief Product Officer. Ocampo further elaborated on Toki’s strategy of onboarding new sellers while expanding into new categories. This ensures a constant influx of unique offerings while maintaining the platform’s high standards for quality and authenticity.
In a recent media gathering, Toki’s founders — Frederic Levy, Zoe Ocampo, and Jules Jurado — all former GCash executives and avid collectors themselves, revealed exciting plans for the future. Toki intends to complement its digital platform with physical retail locations, creating a full O2O (online-to-offline) experience for users.
This move towards O2O integration aims to bridge the gap between online convenience and the thrill of in-person discovery, allowing collectors to experience Toki in a holistic way.
“Toki is more than just revolutionizing the collector’s journey. We are creating a space where every item tells a story, and every transaction fosters a deeper connection within our vibrant community. Our journey from being digital-first to blending physical presence marks the next chapter in redefining how collectors can enjoy their passion, both online and offline,” Levy added.
Toki’s commitment to building a secure, engaging, and authentic platform for Filipino collectors positions it as a leader in the social commerce space. With its plans to expand into physical retail locations, Toki is poised to further revolutionize the collector’s experience in the Philippines.