Global smartphone brand TECNO has announced a year-long partnership with leading esports organization RSG for a collaboration aimed at bolstering competitive gaming and fostering community support in the Philippines and Malaysia. This initiative, slated to commence this April 2024, follows a successful collaboration between the two entities in the previous year.
As part of the partnership, TECNO will extend its support to RSG Philippines and initiate backing for RSG Malaysia in their esports tournaments. Both brands will collaborate on organizing community-based esports outreach programs tailored for audiences in the Philippines and Malaysia. RSG players will be appointed as official gaming ambassadors for TECNO, further solidifying the partnership’s objectives of enhancing competitive standards, fostering engagement among players and fans, and inspiring esports enthusiasts across the region.
Facilitating this collaboration is Pulse Nova Entertainment, a prominent gaming entertainment marketing agency entrusted with managing RSG’s players, partnerships, and sponsorships. In preparation for the upcoming MPL PH and MPL MY Season 13 tournaments, RSG Philippines and RSG Malaysia players will proudly sport TECNO’s logo on their jerseys. TECNO will extend its support to the teams as they gear up to set new benchmarks in the esports arena.
“The partnership with RSG Philippines has been fruitful to support esports talent and inspire the communities. TECNO’s quest for innovation and giving the best gaming experience through our smartphones matches well with these best-in-class esports teams. We are delighted to join hands with RSG again to engage and excite gamers in the Philippines and now in Malaysia,” according to Nana Chen, TECNO Regional Marketing Director.
Fans can anticipate an array of exciting content and gaming activities as TECNO and RSG embark on this collaborative journey. The duo recently launched the community livestream event, Raider’s Rumble 2.0, in late March, offering fans a taste of the exhilarating esports action to come. The roster of professional players from RSG Philippines and RSG Malaysia will serve as TECNO’s official gaming ambassadors throughout 2024. This partnership coincides with the launch of TECNO POVA 6 PRO in the Philippines in March and TECNO POVA 6 PRO 5G in Malaysia in April 2024.
“We are excited that TECNO has decided to strengthen our partnership this year. Both brands are well-aligned in our values to set new standards in both technological innovation and competitive performance. This year, as we extend to both Philippines and Malaysia, we hope to do more to grow together and cement our position as a leading platform of opportunities for aspirants,” said Jayf Soh, CEO and Founder of RSG.
RSG Philippines boasts an impressive track record in Mobile Legends: Bang Bang (MLBB) esports, having emerged victorious in prestigious tournaments such as the ONE Esports MPL Invitational (MPLI) 2023 and the Mobile Legends SEA Cup 2022. Similarly, RSG Malaysia has demonstrated its dominance in the MLBB arena by clinching titles like the Kohai SEA Championship Season 2 in 2023 and the MPL Malaysia Season 7.
With TECNO’s support, RSG and its talented players are poised to elevate the esports landscape in the Philippines and Malaysia, offering fans an immersive gaming experience while nurturing a vibrant community of esports enthusiasts.