In a milestone celebration marking its 24th year in the industry, TCL has introduced its latest groundbreaking innovation in air conditioning technology: the TCL CoolPro | FreshIN 2.0 Breathe+. The unveiling took place at the Live Cool Inverter Air Conditioner media launch event held at the Orchard Ballroom of Ascott Hotel BGC last 14 March 2024.
“In the past, TCL has always been better known for its Television business, but lately, it has been a surprising development that our Air Conditioner products have also risen to popularity in the Philippine market. I would also like to say that the average growth rate of our AC business has reached an amazing 60%. This inspires us to strive to better ourselves in bringing more innovative and better products to the Filipino people,” according to Loyal Cheng, TCL Chief Operating Officer as he welcomed the media guests as a program starter and shared the company’s humbling experience and progress over time.
At the event, Bert Cheung, Product Manager for TCL Air Solutions Technologies, shared insightful perspectives and outlined the key advantages of the new TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.
“At TCL, we accepted one mission. We want our customers to experience a healthier life by letting them breathe and enjoy nothing but fresh and clean air. With the new TCL CoolPro | Breathe+, your family will enjoy and be assured of breathing healthy and fresh air all the time, you are assured of its superior cooling comfort, eased up by its advanced AI full DC inverter technology and convenience by its IoT capability that is flexible to either Google or Alexa home IoT ecosystems. All these features and benefits came from the years of dedication by my fellow engineers at TCL to bring the Filipino people nothing but the best yet friendly to the pocket of everyone,” said Cheung.
Adding a touch of glamour to the occasion, TCL welcomed two esteemed celebrity mothers and fashion icons, Sarah Lahbati and Coleen Garcia-Crawford, as TCL Brand Partners for CoolPro | FreshIN 2.0. During a brief Q&A session, both celebrities shared their personal experiences with the new air conditioner, emphasizing its role in creating a comfortable and healthy environment for their families.
“I want only the best for my son, Amari. That’s why even the air that comes out of the ACs, I’m still going to be strict that it’s pure and healthy. It’s amazing that the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner has a Visible Air Quality Display that allows you to immediately know the current indoor air condition. The color code quickly allows you to assess whether the air quality in your room is at optimal levels,” Garcia-Crawford said.
Both Sarah and Coleen commended TCL for its commitment to sustainability and innovation, particularly highlighting the sophisticated air filtration technology and user-friendly interface of the FreshIN 2.0 model. They emphasized its suitability for households with children, acknowledging TCL’s efforts in enhancing indoor air quality.
“I am very impressed with its ‘Smart Control’ feature, which enables me to adjust the temperature within my household from any location using either the TCL Home App or simple voice commands. For instance, I can activate my air conditioner before entering my room by instructing Google Home,” Lahbati.
As an introductory promotional offer from 01 April 2024 to 31 May 2024, the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner Split Inverter will be available at PHP50,995 for the 1HP variant and PHP54,995 for the 1.5 HP variant. Meanwhile, the window-type models are priced at PHP25,995 for the 1 HP model and PHP27,995 for the 1.5 HP model for cash mode of payments.
“Here at TCL Philippines, our mission has always been to Inspire Greatness. We strive to achieve this by continuously offering innovative and design-enhanced products that bring joy to consumers’ lives. However, our journey doesn’t end here. We are committed to bringing even more innovation to the table, not just in terms of AC products but also in appliances in the near future. So stay tuned and keep your eyes peeled for what’s to come,” said Jay Guanzon, TCL PH Sales Director- Business Development and Diversified Products, as he reiterated the brand’s dedication to launching innovative products aimed at improving consumers’ lives.
The TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner is now available at all authorized TCL dealers nationwide.