TCL Electronics, one of the leading global consumer electronics brands and the world’s second-largest TV manufacturer, has announced an impressive product lineup set to be unveiled at IFA 2024 in Berlin. The brand is prepared to showcase its most comprehensive range of products to date, spanning across multiple categories that reflect its ongoing commitment to cutting-edge technology and sustainability.
At IFA 2024, TCL will introduce several new products designed to “Inspire Greatness.” The spotlight will be on the latest advancements in TCL’s QD-Mini LED TV series, offering an enhanced audio-visual experience with larger screens and superior image quality. The company will also launch a new TV category that includes a cutting-edge sound solution developed in partnership with a leading global audio brand, setting a new benchmark in home entertainment.
In addition to its television innovations, the brand is expanding its product portfolio with significant upgrades across multiple household appliances. This includes the TCL FreshIN air conditioners, TCL Free Built-in Series refrigerators, washing machines, and smart home energy solutions. These offerings are designed to improve energy efficiency and enhance user comfort.
On the mobile front, TCL will unveil the latest additions to its NXTPAPER smartphone series, which feature the brand’s award-winning display technology, optimized for eye comfort. TCL will also display advanced AR glasses, commercial displays, and an intelligent cockpit integration solution, positioning itself as a major player in both consumer and commercial technology.
TCL’s presence at IFA 2024 will also highlight its strong partnerships with major sports organizations, including collaborations with the Spanish National Football Team, as well as the national teams of Italy, Germany, Poland, and others. The company will showcase its progress in environmental sustainability under the ONE TCL ESG banner, reflecting its commitment to green manufacturing and eco-friendly practices.
TCL’s booth at IFA 2024 will be located at Hall 21A, Messedamm Berlin, from 06 to 10 September 2024.