TCL Electronics made waves at CES 2025 with an impressive showcase of display technologies and smart devices. From groundbreaking QD-Mini LED TVs to AR glasses, TCL’s innovations aim to redefine the future of home entertainment, gaming, and smart living.
Revolutionizing Display Technology

At the forefront of TCL’s display lineup is the TCL X11K QD-Mini LED TV. Boasting over 14,000 local dimming zones and TCL’s proprietary All-domain Halo Control Technology, the X11K delivers unparalleled visual clarity and depth. Complementing the stunning visuals is TCL’s collaboration with Bang & Olufsen, offering an immersive audio experience through bespoke sound technology.

Adding to the display innovation, TCL showcased the world’s largest QD-Mini LED TV, the 115-inch QM891G, paired with the Q85 Soundbar for an unmatched audiovisual experience. Gaming enthusiasts were also drawn to the R83 Professional Monitor Series, designed for precision and immersive gameplay.
TCL also highlighted its award-winning NXTPAPER 4.0 technology, featured in the NXTPAPER 11 Plus Tablet, which offers vibrant visuals while reducing eye strain. Plans are underway to integrate this technology into TCL smartphones, furthering its commitment to user-centric design.

Smart Devices & AI Integration
TCL is pushing the boundaries of augmented reality with its RayNeo X3 Pro Smart Glasses, a device that delivers true AR experiences without the need for external hardware. Meanwhile, the PLAYCUBE Projector offers a portable solution for on-the-go entertainment.
The debut of TCL Ai Me, the world’s first modular AI companion robot, captivated attendees. With its charming design and intelligent features, Ai Me aims to redefine companionship and elevate daily living.

TCL also revealed plans to integrate Google’s Gemini AI model into its flagship TV series, offering an intelligent and interactive viewing experience starting in 2025.
Sustainability & Smart Living
TCL’s commitment to sustainability was evident in its eco-friendly product designs, including remotes made from recycled tea leaves and energy-efficient appliances. The TCL FreshIN 3.0 Air Conditioner and the FREE BUILT-IN Refrigerator showcase the company’s focus on health, energy efficiency, and modern aesthetics.



The Smart Home Energy Management Solution (HEMS) highlights TCL’s dedication to eco-conscious living, integrating renewable energy solutions for smarter homes.

Strengthening Global Partnerships
TCL continues solidifying its global presence through partnerships with major sports organizations, including the NFL. Hall-of-Famer Charles Woodson joined TCL at CES, engaging fans and reinforcing the brand’s connection with its audience.

With a strong performance in 2024, ranking second globally in TV shipments, TCL aims to maintain its momentum by delivering cutting-edge technology and inspiring greatness across its product ecosystem.