Leading consumer electronics brand TCL has achieved a major milestone in the Philippines, securing the Number 1 spot in the Panel TV Brand category according to TRS Research. This marks 24 years of success for TCL in the Philippines and solidifies its position as a dominant TV brand globally.

TCL’s achievement extends beyond overall market share. They also hold the top position for QLED televisions, showcasing their dominance in the premium TV segment. In addition, TCL ranked Number 2 in global TV shipments for 2023, highlighting their success on a worldwide scale.

“I am pleased to share that TCL has attained the following milestones through the dedication of our team and TCL products that bring nothing but joy, comfort, and quality to all our customers. We’re honored by this recognition and we’d like to thank everyone who has supported us,” according to Loyal Cheng, CEO of TCL Electronics Philippines.

Driven by a commitment to offering high-quality and technologically advanced products at accessible prices, TCL has garnered strong support from Filipino consumers. This loyalty has fueled a 34% average growth rate across TCL’s entire business in the Philippines.

To celebrate this achievement, TCL is launching a new digital video commercial featuring Kathryn Bernardo, their brand ambassador. Known for her dedication and success, Bernardo embodies TCL’s mission to inspire greatness.

“So whether in front of or behind the camera, with or without applause—I continue to share my story to be heard; Hear and see people who want nothing more than to succeed. The road is not always clear, but as long as you have something you want to go to; there is no reason to give up on the fight. Because the time will come; that you — will be the inspiration,” Bernardo enthused in her newly launched DVC.

Following their Number 1 ranking, TCL is gearing up for a massive campaign showcasing their latest innovations and cutting-edge technology in big-screen TVs. We can’t wait for more exciting announcements from TCL.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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