Leading global consumer electronics brand and the world’s second-largest TV manufacturer, TCL Electronics has reaffirmed its partnership with Asia’s superstar Kathryn Bernardo by renewing her contract as its brand ambassador. The renewal, which took place at Studio Simula on 23 January 2025, coincides with TCL’s 25th anniversary, marking a significant milestone in the company’s journey of innovation and excellence.
The contract signing event was attended by key representatives from TCL, including Deputy Marketing Director Shae Xiaoling Yu and Brand Manager Joseph Cernitchez. Also present were Kathryn’s co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
“We’re excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our ‘Inspire Greatness’ message over the past two years,” according to Joseph Cernitchez, TCL Philippines Brand Manager.
Kathryn expressed her gratitude for TCL’s trust, highlighting her role in the brand’s growth, “I’m incredibly happy to have contributed to TCL’s rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use.” As a devoted TCL user, Kathryn enthusiastically spoke about her favorite product, the TCL QLED PRO TV.
TCL has confirmed that Kathryn will once again take center stage in its upcoming marketing campaigns, representing key product lines such as televisions, washing machines, air conditioners, and refrigerators.
Looking ahead, TCL Philippines remains committed to innovation, with Kathryn embodying its “Inspire Greatness” vision. As TCL celebrates 25 years in the industry, the company continues to pioneer smart and sustainable home solutions, aligning with its mission to provide high-quality, eco-conscious appliances for modern Filipino families.