TCL, a global leader in consumer electronics and one of the world’s top TV brands, has unveiled its latest line of home appliances under the #LivingACoolLife campaign, aiming to redefine modern living for Filipino families. This new lineup, called Whitelines, features advanced air conditioners, state-of-the-art refrigerators, and efficient washing machines, all designed to bring convenience, comfort, and style to every home.
The introduction of these products marks another milestone for TCL, a company that has already established a strong presence in the global market with its dominance in panel TVs and impressive growth across various product lines. The brand’s average growth rate of 34% globally is a testament to its commitment to innovation and quality, supported by a loyal customer base, especially in the Philippines.
“At TCL, our main mission is to bring exceptional, smart technology appliances into the heart of Filipino homes. That’s why we’re constantly innovating. We are happy and proud to introduce new appliances that will simplify your life and inspire greatness. With the newest line of TCL home appliances, Filipino families can live life fully and coolly experience the future of home living, today,” according to TCL Brand Manager Joseph Cernitchez.
The #LivingACoolLife campaign showcases how TCL’s Whitelines range enhances everyday experiences. From the precision and efficiency of its washing machines to the reliability of its air conditioners and refrigerators, these appliances are crafted to exceed consumer expectations and cater to diverse needs.
As part of the campaign, TCL envisions transforming the typical home environment into a space of relaxation and convenience. After a long day, users can effortlessly create a serene atmosphere with a tap on their TCL air conditioner, while the TCL refrigerator ensures that ingredients remain fresh, and ready for culinary creativity. In addition, the TCL washing machine offers a hassle-free laundry experience, allowing users to focus more on what truly matters.
The full reveal of the Whitelines series is set to come soon, promising to elevate home living to new heights. With TCL’s commitment to innovation and quality, Filipino families are poised to enjoy a more connected, calm, and convenient lifestyle, perfectly aligned with the ethos of #LivingACoolLife.