Sun Life Philippines unveiled its groundbreaking financial literacy game, “Play for Life: A Game of Choices,” at a star-studded media conference at Conrad Manila. The event, marked by the presence of Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo, emphasized the significance of making informed decisions for a brighter future.
The centerpiece of the event was the introduction of the online version of “Play for Life,” now accessible on the Sun Life website. This free, single-player game allows users to navigate real-life financial scenarios through engaging gameplay, making crucial financial decisions to achieve their chosen life goals. The game offers a fun and educational experience, helping players learn valuable financial lessons along the way. In addition, a multi-player version is set to launch soon, promising even more interactive financial education.
For those interested in exploring the game, more information can be found at Play for Life.
Sun Life is also extending the reach of financial education with the tabletop board game version of “Play for Life: A Game of Choices,” available in all Sun Life branches nationwide. By bringing the game to communities, Sun Life aims to make financial literacy more engaging and accessible for Filipinos.
The commitment to financial inclusion is further demonstrated through specialized tabletop versions of the game designed for Overseas Filipino Workers (OFWs), business owners, and professionals. These tailored games provide a fun, social way to learn financial literacy concepts relevant to their unique financial situations. To play these versions, individuals are encouraged to contact a Sun Life financial advisor.
“Play for Life marks a significant step forward in Sun Life’s goal to make financial literacy fun and accessible for all Filipinos. Play for Life aims to equip Filipinos with the knowledge and confidence to make informed financial choices and achieve their life goals,” according to Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines.
Adding to the excitement, Sun Life launched a new digital video commercial featuring its brand ambassadors Donny Pangilinan, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo. The video showcases the brand ambassadors enjoying the board game version of “Play for Life,” highlighting the game’s engaging nature and the importance of Sun Life products and solutions in achieving financial goals.
For an even more immersive experience, Sun Life is rolling out a life-size version of “Play for Life” in select areas around the country. Participants can navigate a giant board game and make real-life choices at SM Sta. Rosa on 27-28 July 2024, SM Lanang, Davao on 24-25 August 2024, and SM Iloilo on 14-15 September 2024. Tabletop versions of the game will be available for play with friends, family, and Sun Life financial advisors.
Sun Life clients participating in the “Play for Life” game have the opportunity to win exciting prizes, including a PHP100,000 travel voucher to Japan and Giftaway vouchers worth up to PHP10,000. To enter, clients must participate in any of the mall activations or play the online game and submit an entry form at the end of the game. Winners will be selected using an electronic randomizer from eligible entries. This promotion runs until 31 October 2024.
Non-Sun Life clients are also in for a treat, with a chance to win a trip to Vietnam and Giftaway vouchers worth up to PHP10,000 by playing the online version of “Play for Life.” To qualify, participants must complete the “Double the Pot” form on the online game. Winners will be chosen through a raffle draw among eligible entries and announced on 18 September 2024.