Shopee is celebrating its 5th birthday with the launch of it’s annual 12.12 Big Christmas Sale to wrap up the year-end sale season.
This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of eCommerce: Social, Personalization, and Integration.
According to Martin Yu, Director at Shopee Philippines, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets, and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”
Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond this 12.12.
Social: Bringing the Human Touch to Online Shopping
Advancements in technology and changing shopper habits have resulted in online shopping evolving from a transactional experience. Users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.
Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social throughout these years. Shopee anticipates that this trend will stay, with eCommerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.
Personalization: Catering to the “Me” Economy
Personalization is critical in eCommerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.
For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee’s in-app advertisements generate 65% more sales activity than those that do not. This is powered by Shopee’s own AI capabilities, which ensure that advertisements are delivered to the right users.
As the industry progresses further into the “me” economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.
Integration: Creating a Seamless Customer Journey
As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics while creating innovative experiences that value-add to the overall customer journey.
“2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let’s continue to look out for one another, uplift those in need, and welcome the new year on a high note,” Yu said in closing.
12.12 Big Christmas Sale
From 18 November 2020 to 12 December 2020, Shopee users can enjoy free shipping with PHP0 minimum spend, 20% cashback, and PHP1 deals at the Shopee 12.12 Big Christmas Sale.
- Amazing promotions and big rewards with ShopeePay:
From 03 to 11 December 2020, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes. - #MyShopeeWish TikTok Challenge:
Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from 07 to 30 December 2020. Winners will be announced on 15 January 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish. - Big discounts from leading brands:
Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.
In addition, brands like Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.
Know more about the Shopee 12.12 Big Christmas Sale by visiting https://shopee.ph/m/christmas-sale.
Don’t forget to download and install the Shopee app from the Google Play Store and Apple App Store now.