The Philippine automotive industry is undergoing a significant transformation with the arrival of SERES, a brand that promises to redefine luxury and intelligent driving. This exciting development is made possible by the collaboration between SERES Auto, a leader in new energy vehicles (NEVs), and QSJ Motors Phils. Inc., a company with robust distribution capabilities. Together, they aim to introduce a range of intelligent electric vehicles (EVs) that combine innovation, sustainability, and an unparalleled driving experience.
A Legacy of Excellence & User-Centric Innovation
Established in 1986, SERES Auto has a proven track record of staying at the forefront of the automotive industry. They specialize in NEVs and have built a strong reputation for their advanced e-powertrain technologies, including battery systems, electric drives, and electric controls. With a workforce exceeding 20,000 and a place among China’s top 500 enterprises, SERES prioritizes a user-centric approach, embracing change and fostering a connected automotive ecosystem that benefits all.
This partnership marks a pivotal moment for the Philippines. SERES’ expertise in EV manufacturing is combined with QSJ Motors’ distribution network to introduce a new generation of intelligent EVs. This move not only promotes sustainable transportation solutions but also supports the country’s environmental goals.
The MF Platform Redefines Intelligent Luxury
At the heart of SERES’ vision lies the MF platform. This industry-leading technology integrates safety performance, powertrains, chassis, and software to deliver a safe, customer-centric, and luxurious driving experience.
- Unmatched Safety:
The MF platform boasts a comprehensive safety system, covering over 150 scenarios and incorporating more than 200 safety features. This includes 40 industry-leading safety technologies, significantly elevating the driving experience. - Diverse Power Options:
The platform offers unmatched flexibility, being the only one in the industry compatible with range extenders, pure electric, and hybrid powertrains, catering to a wider range of user preferences. - Versatile Space:
The platform allows for a high degree of customization and scalability across different vehicle models, from sedans and SUVs to MPVs, ensuring a wide range of consumer needs are met with luxurious comfort. - Personalized User Experience:
As the core of SERES’ vision, the MF platform delivers industry-leading intelligence. It achieves 100% complete SOA (Service-Oriented Architecture), opens over 1,300 API interfaces, and integrates with more than 5,000 applications, enabling a completely personalized user experience. Powerful OTA (Over-the-Air) upgrade capabilities ensure the vehicle remains contemporary and functional, making it a truly smart and user-friendly luxury car.
Cutting-Edge Range Extender Technology
SERES’ range extender technology is another key innovation. It incorporates an additional generator that charges the battery when it runs low, significantly extending the driving range. This allows for convenient electric power use in the city while also providing the option of traditional fuel for longer journeys, eliminating range anxiety and making SERES vehicles ideal for both urban commutes and long-distance travel in the Philippines.
The company’s Intelligent Super Smart Factory embodies Industry 4.0 standards. With over 5,000 intelligent pieces of equipment, the plant achieves 100% automation of critical processes, boasting an unparalleled global production efficiency that allows for a new vehicle to be rolled out every 30 seconds. In addition, the world-leading 9,000-ton die-casting technology showcases exceptional manufacturing capabilities.
The brand is committed to serving global users and continuously builds on collaborations with international partners. Future plans include the development of service systems, local sales companies, and the construction of overseas factories. Recognizing the needs of premium car buyers, SERES is also upgrading its entire service system with the C.A.R.E. philosophy, providing intelligent services to further enhance the luxurious user experience.
Driving the Future of Intelligent Mobility
SERES isn’t just about redefining luxury; it’s about pushing the boundaries of intelligent driving. The brand is introducing a future where eco-friendly and intelligent vehicles are accessible to Filipino drivers. With SERES leading the automotive energy transformation, the future of driving in the Philippines appears to be brighter, greener, and more exciting than ever. Experience the future of intelligent driving today — book your SERES test drive now via [email protected] and [email protected]. The SERES Motor Philippines Test Drive Center is opening soon at the Primex Tower EDSA.