Samsung Electronics unveiled its latest range of AI-powered Bespoke home appliances during an exclusive event at Abenson’s flagship store in Greenhills, Manila. The event featured the new Side-by-Side Refrigerator, AI Washing Machine, and All-In-One Smart Oven, all designed to cater to the evolving needs of Filipino households.

Abenson, one of the Philippines’ largest appliance retailers, played host to the event. With over 120 branches nationwide and 50 years in the industry, Abenson continues to bring cutting-edge technology to Filipino homes. Samsung’s collaboration with Abenson emphasizes its commitment to introducing advanced home solutions that ease everyday tasks for families.

AI Appliances for Modern Filipino Living

Samsung’s latest appliances are a response to the growing demand for smart, user-friendly devices that reduce the burden of household chores. These AI-powered innovations are equipped to analyze user preferences and optimize their performance, making household tasks more efficient and enjoyable.

Ramon Medina, Head of Home Appliances for Samsung Electronics Philippines, emphasized the company’s vision of bringing AI technology to more homes. “Samsung’s mission is truly AI for All — we want more and more Filipinos to experience how AI can make their lives better and easier. Our AI-powered appliances are designed to make household tasks more efficient and enjoyable. By integrating advanced AI and SmartThings technology into our home appliances, we are enabling Filipino families to focus on what truly matters — spending more time together,” Medina said.

Seamless Connectivity & Enhanced Performance

During the event, attendees were given a hands-on experience with Samsung’s new AI-driven devices like the All-In-One Smart Oven’s versatility, which goes beyond traditional functions to include air frying, grilling, and convection cooking. Paired with SmartThings Food, the oven offers guided recipes and Wi-Fi connectivity for remote cooking control.

The AI Washing Machine drew attention for its innovative AI Ecobubble technology, which customizes laundry settings based on load size and fabric type, saving up to 70% in energy consumption. Its AI Wash feature adjusts detergent, water, and wash time, ensuring optimal fabric care.

Samsung’s new Side-by-Side Refrigerator, featuring SpaceMax™ technology, also stood out. With a generous 575-liter interior, it maximizes storage capacity without increasing external dimensions. The AI Energy mode enhances energy efficiency by adjusting compressor speed and defrost cycles based on usage patterns, cutting energy consumption by up to 10%.

A Smarter Home for the Future

Samsung continues to lead the smart home revolution by delivering appliances that integrate seamlessly with SmartThings, offering Filipino families greater convenience, efficiency, and personalization. By partnering with Abenson, Samsung ensures that these cutting-edge solutions reach more households across the country.

For those looking to upgrade their homes with Samsung’s AI-powered appliances, visit Abenson or explore the latest offerings at Samsung’s official website.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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