Samsung Electronics has taken the world by storm yet again with the release of an enthralling new global film as part of their “Join the flip side” campaign. This eagerly anticipated video offers tantalizing glimpses into the upcoming generation of Galaxy devices, set to be unveiled at the highly anticipated Galaxy Unpacked 2023 event later this month.
Expanding on the success of their initial “Join the flip side” video, which premiered last September 2022, this latest campaign installment stays true to the campaign’s theme, urging viewers to embrace their fascination with innovation. Playful and full of fun, the video showcases the boundless possibilities of foldable technology, challenging consumers to rethink what they know about ordinary smartphones.
“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new. With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences,” according to Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics.
One of the main focuses of the new campaign video is to address the perceived barriers that prevent people from stepping away from the conventional and venturing into the unexplored territory of foldable devices, despite the alluring benefits that lie on the other side. Samsung aims to ignite curiosity among consumers and inspire them to break free from the norm, encouraging them to savor new and unique experiences on the flip side of technology.
The tech company’s unwavering commitment to opening up new possibilities and transforming lives takes center stage in this extraordinary journey. The South Korean tech giant is all set to reveal its latest technological marvels at Galaxy Unpacked 2023, promising groundbreaking innovations that will reshape the way we interact with the digital world.
Samsung Electronics cordially invites tech enthusiasts, fans, and consumers to join them on 26 July 2023 for the momentous Galaxy Unpacked event. The showcase will be held in the vibrant city of Seoul, Korea, where centuries-old traditions blend seamlessly with cutting-edge visions, giving rise to global trends and game-changing innovation.
The entire event will be live-streamed on Samsung’s official website, Samsung Newsroom, and YouTube channel starting at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST of Wednesday 26 July 2023.
As the world eagerly awaits the dawn of the next generation of Galaxy devices, Samsung’s “Join the flip side” campaign serves as a tantalizing appetizer, leaving us all yearning for more. Stay tuned for an unforgettable experience that promises to redefine the future of smartphones and beyond.