The much-anticipated release of the iPhone 15 series came to life at the stroke of midnight as Power Mac Center (PMC) hosted its grandest launch event to date. Enthusiastic Apple fans gathered at select PMC stores, making this an unforgettable night complete with live music, exclusive deals, and an array of free products and accessories worth over PHP18 million.
Simultaneously taking place in key Apple Premium Partner stores, including Greenbelt 3, SM Mall of Asia, PMC Festival Mall Alabang, Eastwood Mall, and The Loop in Bonifacio High Street, the launch presented a night of excitement and entertainment. Customers who braved the late hours in anticipation of the iPhone 15 also enjoyed exclusive offers from event partners like Anessa, KMC Solutions, Ikea, Saddle Row, and Yardstick.
“Power Mac Center’s new iPhone midnight launch has become that special occasion we get to share with our most loyal customers. This year, we’re celebrating the arrival of iPhone 15 in five locations and in three more pocket events in the coming days. We’re excited to have onboard both new and existing partner brands that help us provide the premium Apple universe experience that customers keep coming back for,” according to Joey Alvarez, PMC Director for Marketing and Product Management.
In a melodious prelude to the midnight launch, customers at Greenbelt 3 were serenaded by the bittersweet tunes of OPM band December Avenue and the soulful acoustic performance by singer-songwriter Adie, renowned for the hit single “Paraluman.” As the countdown to midnight began, OPM rock band Lola Amour took center stage, showering fans with a rain of excitement and music.
The event was graced by some of the country’s top celebrities and influencers, adding to the glamour and excitement of the iPhone 15 launch. As the clock struck 12:01 on 20 October 2023, the doors of the participating stores swung open, ending the long wait for the iPhone 15 and ushering in a new era of greatness.
Customers eager to get a firsthand experience of the iPhone 15 series can do so at the experience booths in Robinsons Galleria Cebu and SM City Davao from 20 to 22 October 2023, and at the Power Plant Mall in Makati City from 24 to 26 October 2023, during mall operating hours. PMC experts will be on hand to demonstrate the amazing new features and provide tips and tricks for maximizing the iPhone for both work and play. Premium brands will also showcase accessories designed to perfectly complement Apple devices, and local partners and financial institutions will offer discounts and special deals to customers.
The iPhone 15 series offers a variety of options, including the iPhone 15 and iPhone 15 Plus in 128GB, 256GB, and 512GB capacities, available in Blue, Pink, Yellow, Green, and Black. The iPhone 15 Pro is available in 128GB, 256GB, 512GB, and 1TB capacities, and the iPhone 15 Pro Max comes in 256GB, 512GB, and 1TB capacities, with color options including Natural Titanium, Blue Titanium, White Titanium, and Black Titanium.
Customers can purchase their iPhone 15 at any Power Mac Center or The Loop store across the country or through various online platforms such as powermaccenter.com, Lazada, Shopee, SM Malls Online, and the Viber Store.
Power Mac Center has collaborated with notable brands like ADAM elements, Anker, Belkin, Cygnett, and PanzerGlass, while sponsors include LAUT, OtterBox, and QDOS, as well as AMAZINGTHING, Audio-Technica, AUKEY, Before Anything Else, Energea, InvisibleShield, iOttie, Jabra, JBL, and STM.
The iPhone 15 series launch by Power Mac Center has indeed set a new standard for product unveilings, offering Apple enthusiasts an unforgettable experience, exciting giveaways, and exclusive deals to celebrate the arrival of the latest iPhone models.
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