PHOTO: The PLDT Home PR and Influencer Management team along with its partner agencies Stratworks and Playback Productions.
PLDT Home has emerged as the top-performing company at the 58th Anvil Awards, clinching the most number of awards this year. The company has been recognized with the Platinum and Grand Anvil citations, which are considered to be the most prestigious awards at the event. PLDT Home has been honored for its impactful advocacies and campaigns that have made a significant difference in the industry.
“We at PLDT Home are grateful for and humbled by the recognition of the Public Relations Society of the Philippines’ highest awards of Platinum and Grand Anvils bestowed on our purpose-driven campaigns. Some of our winning initiatives, like Madiskarte Moms PH and #UsapTayo, may have been conceived and launched during the COVID-19 pandemic, but their positive impact on the lives of Filipinos continues. With our customer-focused digital innovations and campaigns, PLDT Home has been enabling families to create opportunities, work productively, expand knowledge, pursue passions, and build meaningful relationships,” according to Cheryl P. Loyola, PLDT Home Assistant Vice President and Head of Public Relations and Influencer Management.
Madiskarte Moms PH, a Facebook community powered by PLDT Home, emerged as the big winner of the Grand Anvil, the most prestigious award at the 58th Anvil Awards. Launched during the height of the COVID-19 pandemic, the community became a safe haven for mompreneurs who run their businesses from home. With over 150,000 members, Madiskarte Moms PH provides its members with opportunities to start, manage, and grow their online businesses. PLDT Home’s #UsapTayo campaign won the Platinum Anvil for encouraging meaningful conversations and connections at home during the 2022 Philippine presidential elections.
Another initiative that won an award was the Gawad Madiskarte 2022, which recognized the most inspiring and successful members of the Madiskarte Moms PH community. The Home Biz program was also cited for its support of micro, small, and medium entrepreneurs all over the Philippines through digital inclusion and by providing them with platforms and tools to grow their businesses.
PLDT Home’s flagship campaign, “Do It Better,” which showcases how the fastest broadband enables Filipinos to pursue their passions and become the best that they can be, also won an Anvil Award. The brand’s focus on innovation in the home led to the recognition of its Next Upgrade PH campaign, which aims to educate and engage Filipinos in building the future of Smart Homes. The campaign’s YouTube series and digital magazine feature tech content creators and hosts who discuss and review the latest smart home devices and electronics.
At the awards ceremony held last 08 March 2023 at the Marriott Grand Ballroom, Newport City, PLDT and Smart Communications, Inc. received the Company of the Year distinction for the third straight year. The Anvil Awards, organized by the Public Relations Society of the Philippines, recognize outstanding public relations initiatives and campaigns by brands and agencies each year.