In a strategic move to shape the future of pre-need services in the Philippines, PhilPlans is set to make a lasting impact with its comprehensive rebranding initiative, anchored by the powerful mantra — “Tomorrow Starts Today.”
As a frontrunner in the pre-need industry, PhilPlans aims to solidify its role as the nation’s foremost ally in ensuring a prosperous future for all. Embracing the dynamic aspirations of modern Filipinos, the company is not only undergoing a visual transformation but also integrating digitalization into its core, championing proactive planning, and positioning itself at the forefront of a future where tomorrow commences immediately.
At the heart of this transformation is the launch of a seamless digital ecosystem, set to empower clients through a cutting-edge customer portal scheduled for release this second quarter. This initiative promises real-time plan management, convenient updates, and a level of control tailored to the expectations of today’s digital-savvy consumers.
“We are not just selling pre-need plans. We are partners in planning for a secure and peaceful tomorrow. Our digital transformation, product innovation, and brand evolution are all fueled by this core purpose. We are excited to embark on this journey with our clients, hand-in-hand, as we build a future where tomorrow starts today,” according to PhilPlans Chief Sales and Marketing Officer Ronald S. Bautista during the company’s sales rally last Saturday at the Novotel Manila Araneta City.
“Tomorrow Starts Today” is a further refinement of PhilPlans’ previous slogan “Think Ahead” which has served the brand for many years. The new mantra is also an invitation to the public to act for a better tomorrow without delay.
PhilPlans, however, acknowledges that digital tools alone are not enough. The security of tomorrow rests on the choices made today. In alignment with this philosophy, the company is committed to constant innovation, developing new products that cater to the evolving needs of its clientele. Whether it’s securing the future of loved ones or nurturing the dreams of children, PhilPlans is evolving hand-in-hand with its clients.
In tandem with this dynamic growth, PhilPlans reveals a refreshed brand identity. While the iconic logo remains intact, it now exudes a renewed sense of dynamism and forward-thinking, reflecting the brand’s unwavering commitment to a proactive future.
Beyond the aesthetic enhancements, PhilPlans’ rebrand is a resounding declaration. The company is not merely a pre-need service provider; it is a steadfast partner in constructing a secure and comfortable tomorrow, starting today. “Tomorrow Starts Today” will become PhilPlans’ official slogan starting 27 January 2024. The call to action is clear: join the movement, start planning, because with PhilPlans, Tomorrow Starts Today.