PepsiCo has recently launched the APAC edition of the PepsiCo Greenhouse Program aimed to collaborate and provide support to entrepreneurs who are working on developing innovative solutions that promote the circular economy for packaging and climate reduction in 2023. The program is part of the company’s pep+ (PepsiCo Positive) transformation strategy, which is committed to investing in innovation that reduces environmental impact. The Greenhouse Accelerator Program is an extension of this commitment, as it aims to drive positive change and encourage startups’ growth in the sustainability field.
“The launch of PepsiCo’s Greenhouse Accelerator Program in APAC is a testament to our enduring and continued dedication to sustainability and innovation. As a company, @PepsiCo is acutely aware of its critical role in driving positive change and creating a more sustainable future for all. The Greenhouse program has been a tremendous source of ideation, talent development, and agility, allowing us to collaborate with like-minded, mission-driven entrepreneurs as they scale innovative ideas to reduce our environmental impact and promote a more resilient future,” according to Wern Yuen Tan, CEO, APAC at PepsiCo.
Starting from 20 March 2023 through 01 May 2023, PepsiCo has issued an open call for 10 start-ups based in the Asia-Pacific region. These start-ups should integrate purpose into their missions and create a positive impact on businesses, consumers, communities, and the planet. Those selected will receive US$20,000 in funding and will participate in a four-month business optimization program, which is designed to accelerate their growth. During the program, the startups will receive personalized mentorship from experts across various PepsiCo functions, including leading and emerging brands, to address critical early-stage business operations such as strategic planning, corporate structuring, and fundraising. Additionally, they will have access to brand optimization, product development, supply chain management, customer acquisition, and distribution.
At the end of the four-month program, one start-up will be awarded an additional US$100,000 in funding to continue their expansion, as well as an opportunity to partner with PepsiCo on future projects.
PepsiCo first launched its Greenhouse program in Europe in 2017 and expanded the program to North America in the fall of 2018, and then to AMESA in 2022. The Greenhouse Accelerator program is in its 7th year and has seen 58 emerging start-up brands deliver an estimated combined sales growth of over USD $8MM in revenue.
Interested applicants may get additional detail on this year’s PepsiCo Greenhouse program via https://greenhouseaccelerator.com/apac/.