Maya Bank continues to solidify its position as the Philippines’ leading digital bank and a global contender, sweeping top honors at prestigious international, regional, and local award ceremonies for its exceptional marketing and design initiatives. This recognition goes beyond trophies. Maya’s commitment to world-class marketing and design reflects their dedication to empowering Filipinos with innovative and accessible digital banking solutions.
“We believe exceptional digital banking deserves exceptional marketing and design to accelerate growth and empower Filipinos, from the unbanked to the unhappily banked. These awards prove Filipino talent can compete on the global stage, and homegrown brands can excel despite limitations,” according to Pepe Torres, Group Chief Marketing Officer at Maya.
Maya’s achievements include:
- The A’Design Award, the world’s largest design competition, for its Maya app redesign, marking them as the only Philippine bank honored at this prestigious event.
- A Gold Award at the PR Awards Asia-Pacific for Best Use of Advocates/Influencers/Celebrities, recognizing their groundbreaking collaboration with Liza Soberano.
- Seven trophies at the Kidlat Awards 2024, seven wins at the 20th Philippine Quill Award, and five accolades at the 59th Anvil Awards, celebrating their rebrand and various campaigns.
Revolutionizing Banking with Innovation
Launched in 2022, Maya transformed Philippine banking with its user-friendly app. Engaging campaigns that incorporated music, gamification, and vibrant social media strategies resonated with the youth, attracting over 1.4 million customers within a year.
The 2023 “My Money, My Bank, My Way” campaign featuring Liza Soberano further propelled Maya into the mainstream. This campaign showcased the convenience and possibilities of Maya’s all-in-one app, offering effortless sign-ups, competitive savings rates, easy access to credit, seamless payments, and investment opportunities.
Maya’s strategic marketing and design efforts have driven impressive business growth. Their depositor base has surged by 74% year-over-year, reaching 3.7 million. Deposit balances have also increased by 24% to PHP32 billion as of May 2024. Since its inception, Maya has disbursed PHP42 billion in loans to over a million borrowers, with 59% choosing Maya as their first banking partner.
This isn’t Maya’s first rodeo. Their marketing prowess has been recognized previously at global and local events like the APAC Effie Awards, Spikes Asia, Cannes Lions, London International Awards, and YouTube Works Awards.
As the Philippines’ #1 Fintech Ecosystem, Maya Bank (the #1 Digital Bank) and Maya Business (the #1 Omni-Channel Payment Processor) continue to revolutionize banking. Maya Bank is a BSP-regulated bank with PDIC-insured deposits.