Lucky Me! made a massive impression at the World Instant Noodles Association (WINA) Summit 2025 with a striking installation that captivated attendees. The Filipino brand unveiled an oversized version of its popular Go Cup Bulalo, drawing attention from industry leaders and international delegates.
The larger-than-life display paid tribute to one of the Philippines’ most beloved instant noodle flavors. Lucky Me!’s Go Cup Bulalo is a household favorite, known for its rich and hearty beef marrow broth, reminiscent of the traditional Filipino bulalo dish. Its popularity has solidified its status as a best-seller for Monde Nissin Corporation, the company behind the brand.
Monde Nissin Corporation hosted this year’s WINA Summit, bringing together more than 300 industry experts from around the world to discuss key topics such as food safety, sustainability, and packaging innovations. The two-day event featured discussions on recyclable packaging, international labeling trends, and industry regulations aimed at improving the global instant noodle market.
The unexpected appearance of Lucky Me!’s giant Go Cup Bulalo installation quickly became a social media sensation, with attendees snapping photos and sharing their amazement online. The eye-catching display not only highlighted the brand’s creativity but also reinforced the strong demand for Filipino flavors in the global instant noodle market.
For those suddenly craving a taste of bulalo, Lucky Me! Go Cup Bulalo remains available in supermarkets and convenience stores — thankfully, in a more practical size.