LG Electronics has stepped up to assist communities in Cainta and Marikina that were severely affected by Typhoon Carina. The company provided free laundry services and appliance check-ups to residents of Barangay Planters and Barangay Anak Pawis 2 in Westbank Drive, Cainta, from 01 to 03 August 2024, and Barangay Malanday in Marikina City, from 09 to 11 August 2024.
As part of its ongoing commitment to Corporate Social Responsibility (CSR), LG established mobile laundry stations in the heart of these barangays. These stations were equipped with 11 washer and dryer units, operating from 8:00 AM to 5:00 PM, to provide free laundry services to affected families. The initiative aimed to address the urgent need for clean clothing, particularly in the aftermath of the typhoon’s devastation.
“Through this initiative, we aimed to provide practical help and a sense of comfort to the residents of Cainta and Marikina. It’s our way of showing that LG is a partner in the journey to recovery and resilience,” according to LG Philippines Managing Director, Mr. Nakhyun Seong, who emphasized the company’s dedication to aiding communities in times of need.
The free laundry service offered by LG provided significant relief to residents who had lost their homes or were struggling to cope with the damage caused by the typhoon. By providing clean clothes, LG helped to improve the well-being of affected families and restore a sense of normalcy to their lives.
In addition to laundry services, LG also conducts appliance check-ups for residents in the affected areas. Technicians from LG were on hand to inspect and repair damaged appliances, helping to ensure that families had access to essential household equipment. This service was particularly important for those who had lost their appliances during the typhoon, as it helped to alleviate the financial burden of replacing them.
The initiative was warmly received by the residents of Cainta and Marikina. Many expressed their gratitude to LG for its generous support and assistance during this difficult time. The company’s efforts to provide relief and support to affected communities have solidified its reputation as a responsible corporate citizen.
LG’s response to Typhoon Carina is just one example of the company’s commitment to social responsibility. Through its various CSR programs, LG strives to make a positive impact on the communities it serves. By providing essential services and support during times of crisis, LG is helping to build stronger, more resilient communities.