Tanduay has officially announced Julia Barretto as the face of their 2024 calendar. The renowned rum brand expressed that they were captivated by the actress’s fiery spirit, praising her fearlessness in revealing her authentic self to the world.
“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful. In representing Tanduay, she shows the world that the brand champions courage and empowerment,” the brand said in a statement.
The grand unveiling of the 2024 Tanduay Calendar Girl took place at Elements in ETON Centris last 15 November 2023. Members of the media were treated to a first look at the collaboration between the brand and the popular actress. Tanduay revealed that their creative team closely collaborated with Barretto’s style team to curate a calendar that reflects her unique personality. To bring this vision to life, they enlisted the expertise of BJ Pascual, a top-notch editorial and commercial photographer.
Julia Barretto, a luminary in the entertainment industry, has graced screens since her early years, showcasing her talents in a multitude of top-rated television shows and movies over the course of her extensive career.
Beyond her acting prowess, Barretto has emerged as a style icon, amassing a staggering 11.4 million followers on Instagram, solidifying her status as one of the most influential Filipino celebrities on social media.
As the chosen face of the 2024 Tanduay Calendar, Barretto is set to take center stage in the brand’s promotional events and materials throughout the upcoming year. With her boldness and charisma, Julia Barretto promises to bring fresh and vibrant energy to the iconic rum calendar, leaving fans and enthusiasts eagerly anticipating the release of this exclusive collaboration.
“2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events,” Tanduay added.