Jollibee Foods Corporation (JFC) has opened its latest multi-brand store concept at the CityMall Bacalso in Cebu City. The 3rd multi-brand store of the country’s largest food company opened last 01 December 2022, bringing together all-time favorite meals like Jollibee’s Chickenjoy, Mang Inasal’s Chicken Inasal, Chowking’s Halo-halo, and Greenwich’s Lasagna in one place. With the multi-brand store concept, families and friends alike can feast on a wide selection of delicious food from these well-loved brands.
“We at JFC are always looking for ways to better serve our customers. We know that there are times when we just want to enjoy all our favorites but would end up having to choose one from the other. And with the multi-brand store concept, pwede nang i-enjoy lahat ng cravings mo from Jollibee, Mang Inasal, Chowking and Greenwich, so sure na mas masaya at masarap ang bonding time with your family and friends,” according to Luis Berba, Senior Marketing Manager.
Opening day saw many excited customers heading to the JFC multi-brand store at City Mall Bacalso to treat themselves to a delicious feast, and the opening of the new store is timely for the holiday rush as people frequent the malls for their Christmas shopping and activities. Customers were also treated to opening day giveaways, as well as a photo souvenir to capture their bonding moments with their loved ones while enjoying their favorite meals.
The other multi-brand stores are located in Bocaue, Bulacan, and in Ayarat, Pampanga. JFC plans to expand this store concept and open more locations nationwide.