itel has introduced its newest smartphone, the S25 Ultra, to the Philippine market. Priced at just PHP7,999 — with an exclusive launch price of PHP7,499 for early buyers — the S25 Ultra combines premium features like a 3D curved AMOLED display and advanced durability for a fraction of what similar models cost. itel’s latest offering aims to redefine the entry-level smartphone experience, blending robust design and high-performance features suited for budget-conscious Filipino consumers.

High-Definition Display with Enhanced Durability

The itel S25 Ultra is equipped with a striking 6.78-inch 3D curved AMOLED display, a feature typically found in mid-range and high-end smartphones. This immersive screen reaches a peak brightness of 1400 nits, ensuring vivid colors and sharpness even under direct sunlight. The phone boasts an FHD+ resolution of 2436 x 1080 and a remarkable 94% screen-to-body ratio, creating a premium viewing experience at an affordable price point.

To ensure durability, the S25 Ultra features Corning Gorilla Glass 7i, which offers resistance against drops and scratches. In lab tests, the phone endured drops from up to 1.5 meters, demonstrating its robust build. Adding to its durability, itel provides a 100-day free screen replacement for accidental damage, while the device’s five-layer TitanShield Protection further safeguards the back panel. The phone is IP64-rated, making it resistant to splashes and accidental spills. Users can even operate the touch screen with wet hands, a useful feature for gamers or those on the go.

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Impressive Camera & Video Capabilities

For photography enthusiasts, the S25 Ultra offers a 50MP rear camera capable of capturing detailed shots during the day and decent-quality photos in low light. The standout feature is its 32MP front camera, which delivers impressive selfies, especially for a device in this price range. Video capabilities are equally strong, with support for up to 2K resolution, capturing detailed footage ideal for sharing on social media. To achieve smooth videos, itel recommends using a tripod or gimbal.

All-Day Performance & Entertainment-Ready Features

itel’s S25 Ultra promises reliable performance with a 60-month fluency guarantee, assuring users that the phone will operate smoothly for up to five years with appropriate usage. The device is also set to receive two generations of Android OS updates, bringing future-proof functionality to this entry-level phone. Powered by an octa-core T620 processor with ARM Cortex-A75 and supported by 16GB RAM (8GB + 8GB) and 256GB of UFS storage, the S25 Ultra can handle everyday apps and tasks seamlessly.

The smartphone packs a 5,000mAh battery, offering all-day usage without frequent recharging, and integrates Digital Theater System (DTS) audio for immersive sound quality, enhancing the entertainment experience for streaming and casual gaming.

itel’s Commitment to Accessible Technology

Established over 15 years ago, itel has positioned itself as a brand committed to providing affordable yet feature-rich technology to emerging markets. Following its “Enjoy Better Life” brand philosophy, itel continues to expand its portfolio, which includes smartphones, accessories, home appliances, and lifestyle products. Ranked as the No. 1 global smartphone brand under $75 and the top feature phone brand, itel continues to democratize access to technology worldwide.

The itel S25 Ultra’s debut solidifies itel’s mission to make premium-quality technology accessible, offering Filipino consumers a chance to experience advanced smartphone features at an entry-level price.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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