IMMAP DigiCon, the flagship event for the Philippine marketing, advertising, and digital industries is back this year with the theme “DigiCon Valley”. Scheduled to happen from 10 to 14 October 2022, the Internet & Mobile Marketing Association of the Philippines (IMMAP) is set to celebrate innovation, problem-solving, and the entrepreneurial spirit in this edition of DigiCon.
DigiCon Valley looks ahead to what will be a tipping point in the country’s start-up scene: an increase in investments for Philippine firms in the next three years, much higher compared to what industries received over the past five years combined.
At a launch event held at The Astbury in Poblacion last 31 August 2022, the IMMAP DigiCon Committee gave a preview of the upcoming conference by officially unveiling the theme and program tracks. Four program tracks will set the digital agenda for brands, and, in turn, open doors for those in the digital space to connect with Philippine businesses:
- Launchpad that will discuss the tools and techniques for digital excellence
- Hypergrowth that will level up digital skills and showcase stories of growth from the most successful start-ups
- Breakthrough that will teach digital strategy and how to think like an innovator
- Enterprise that will chart what it means to be a digital-first organization.
For this year, Keynote Speakers will include Huffington Post founder Arianna Huffington; Rappler Founder and the first Filipino Nobel Peace Prize laureate Maria Ressa; internationally acclaimed marketing expert and academic Mark Ritson; Design Sprint inventor Jake Knapp; and Award-winning Global CMO of Dole Sunshine Company Rupen Desai.
While the conference itself will be virtual, the event organizers added night-set face-to-face networking sessions dubbed as “After Hours” that will allow attendees to meet each other and make business connections.
More information about IMMAP DigiCon Valley 2022 is available via www.digicon.com.ph and on their social pages on Facebook, Twitter, and Instagram.
IMMAP DigiCon Valley 2022 is co-presented by Angkas, and by the following:
Platinum Sponsors:
Manulife Philippines, Share Treats, and TikTok;
Gold Sponsors:
Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines, and Meta Philippines; and
Silver Sponsors:
Digital Turbine, Hepmil Philippines, and Metrobank.
Media Partners for this edition of IMMAP DigiCon are:
Platinum Media Partners:
Manila Broadcasting Company and Rappler;
Gold Media Partners:
CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent;
Silver Media Partners:
Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR; and
Event Partners:
Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.