The Internet & Mobile Marketing Association of the Philippines (IMMAP) is gearing up to host its flagship event, DigiCon 2023, with a fresh and exciting theme: DIGIMAX. Scheduled to take place from 18 to 20 October 2023 at the Marriott Grand Ballroom in Pasay City, this conference promises to illuminate the ever-evolving landscape of digital entertainment.

With a primary focus on the burgeoning global digital scene, DIGIMAX will delve into the multifaceted world of digital entertainment, exploring how each facet can be harnessed to engage consumers effectively and drive business impact. The conference invites industry enthusiasts to discover the transformative power of technology in integrating entertainment seamlessly into our lives, enabling user-generated content creation, and expanding access for all. Over the course of three (03) days, six (06) program tracks will set the stage for brands to connect with Philippine businesses operating in the digital sphere. This year’s program encompasses audio, commerce, community, gaming, video, and Web3.

During a press launch held recently, the IMMAP Board of Directors led by Denise Haak, IMMAP President and DigiCon Co-Chair, along with Norman Agatep, DigiCon Co-Chair, and Janelle Barretto, IMMAP DigiCon Ways and Means Head, shared their enthusiasm for this highly anticipated event.

“DigiCon isn’t just another conference; it’s an opportunity to dive deep into the dynamic world of digital entertainment. In today’s interconnected landscape, where technology seamlessly intertwines with our daily lives, understanding how to leverage digital entertainment is crucial. Attending DigiCon will not only equip you with insights into the latest trends but also empower you to harness these trends for meaningful impact,” Haak said.

DIGIMAX 2023 will feature keynote presentations from industry trailblazers, as well as panel discussions exploring the latest trends and insights in digital entertainment. In addition, attendees will have the opportunity to explore experiential rooms showcasing innovative digital entertainment executions and browse trade booths exhibiting cutting-edge technology and platforms.

To ensure attendees have a fulfilling experience, IMMAP DigiCon 2023 will provide complimentary breakfast, lunch, and snacks throughout the three-day event. Delegates will also receive Proof of Attendance Protocol (POAP) certificates at the event’s conclusion. There will be After Hours networking sessions on Day 1 and Day 2 to allow delegates to foster valuable connections.

“The digital realm has become the new frontier for businesses to engage, connect, and resonate with their audiences. Digital entertainment isn’t just about leisure; it’s a powerful tool that can shape consumer behavior, brand perception, and market dynamics. By discussing digital entertainment in your boardrooms, you’re taking a proactive step towards staying relevant and competitive. IMMAP DigiCon offers a platform to explore these transformative opportunities, enabling your company to navigate the evolving landscape with confidence,” IMMAP DigiCon Co-Chair Agatep emphasized.

IMMAP DigiCon 2023 aims to demonstrate how technology has revolutionized the concept of digital entertainment, seamlessly integrating it into our lives, enabling content creation, and broadening access to captivating entertainment experiences. This conference promises to be a groundbreaking exploration of the ever-evolving world of digital entertainment.

Get your tickets to IMMAP DigiCon 2023 via https://www.digicon.com.ph/.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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