HONOR Philippines emerged as a standout winner at the prestigious Marketing Excellence Awards 2023, held last 13 October 2023. The company clinched a remarkable total of five awards, including four (04) Gold awards and one (01) Silver award. The event, presented by Marketing-Interactive, featured a panel of judges consisting of marketing experts from across the nation.
HONOR Philippines owed its exceptional performance to the remarkable success of its HONOR X9a 5G smartphone. The product, which has made waves in the tech world, propelled HONOR Philippines to claim the Silver award in the “Excellence in Viral Marketing” category. The brand’s inventive marketing strategies earned them Gold awards in the “Excellence in Content Marketing” and “Excellence in Experiential Marketing” categories.
“To go up against some of the most established brands in the country and to be chosen as a nominee is an achievement in itself. We have never expected to win the major awards as this was our first time joining. These awards go to our ever-loyal HONOR fans who inspire us every day to be better and to do better,” according to Stephen Cheng, Vice President of HONOR Philippines.
The accolades didn’t stop there. HONOR Philippines displayed its marketing prowess by securing two coveted Gold awards in the individual categories. The dynamic leadership of Cheng earned him the “Marketing Leader of the Year” award, while the entire marketing team at HONOR Philippines collectively seized the “Marketing Team of the Year” Gold award.
The outstanding performance of HONOR Philippines catapulted the brand into the spotlight, placing them in a tie for second place with SM Supermalls for the prestigious “Marketer of the Year” Award. The company also solidified its standing as a finalist in four other categories, namely “Excellence in Brand Strategy,” “Excellence in Communications/Public Relations,” “Excellence in Launch Marketing,” and “Excellence in Social Media Marketing.”
HONOR Philippines’ triumph at the Marketing Excellence Awards 2023 reflects its dedication to innovation, creativity, and excellence in the field of marketing. This remarkable achievement reaffirms the company’s commitment to delivering top-tier smart devices and solidifying its position as a leader in the industry.