Fujitsu Philippines has unveiled the first Digital Innovation Hub in Southeast Asia, marking a significant step forward for digital transformation in the region. This collaborative space offers organizations access to industry-leading technology expertise and a platform to co-create solutions that address their unique business challenges.

The hub is a cornerstone of Fujitsu’s global expansion strategy, accelerating digital transformation through its co-creating program. Philippine businesses will benefit from access to cutting-edge solutions encompassing computing, networking, artificial intelligence, data security, and converging technologies. These comprehensive IT solutions empower organizations to not only enhance operational efficiency but also tackle societal issues.

Human-Centric Design Thinking: Fostering Innovation

[L-R] Joseph Raniel Rosales, Business Unit Head of Cloud and Managed Services, Fujitsu; Raul “Cricket” Santiago, Managing Director of Fujitsu Philippines, APAC Head of Customer Success, Fujitsu; Swarthi Golani, Senior Co-Design Lead, Fujitsu; Marjerie Balbuena, Head of Field Marketing ASEAN, Fujitsu; and Randy A Escuyos, Business Unit Head of Mobility, Fujitsu.

The Fujitsu Digital Innovation Hub distinguishes itself through its focus on human-centric design thinking. This collaborative approach leverages Fujitsu’s in-house expertise and extensive partner network to facilitate interactive workshops. Here, organizations can brainstorm new ideas, develop innovative concepts, and co-create tailored solutions alongside Fujitsu specialists.

“The Fujitsu Digital Innovation Hub provides customers with access to top-tier business and technology specialists. We’re dedicated to addressing business challenges, from refining operations to enhancing customer experiences, reflecting Fujitsu’s commitment to innovation and our focus on becoming a trusted partner in digital experience and sustainability transformation,” according to Raul “Cricket” Santiago III, Managing Director of Fujitsu Philippines.

Interactive Tools Drive Effective Collaboration

The hub fosters an engaging environment for idea generation, prototyping, and product testing by incorporating interactive digital tools alongside traditional analog-style workshops. This powerful blend ensures organizations can collaboratively explore and refine concepts effectively, maximizing the impact of the co-design process.

Further demonstrating its commitment to customer value in the region, Fujitsu has appointed Raul “Cricket” Santiago III as the new Head of Customer Success for Asia Pacific, alongside his existing role as Managing Director of Fujitsu Philippines. This strategic move strengthens the focus on identifying new business opportunities, fostering deeper relationships with existing customers, and guaranteeing exceptional customer satisfaction across the Asia Pacific region. It also underscores the immense growth potential that the Philippines market holds within Fujitsu’s Asia Pacific operations.

The Fujitsu Digital Innovation Hub in the Philippines marks a significant milestone in the company’s mission to empower businesses and accelerate digital transformation throughout Southeast Asia. By offering a collaborative space, industry-leading expertise, and human-centric design thinking methodologies, the hub positions itself as a catalyst for innovation and long-term success in the region.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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