etaily has announced its exceptional achievements and unveiled the latest trends observed during its highly successful 6.6 Mega Campaign. Despite the conclusion of the campaign, the insights gained and outstanding performance in specific product categories continue to provide valuable information for etaily’s brand partners.
The 6.6 Mega Campaign marked a significant milestone for etaily, showcasing a remarkable 20% growth compared to the previous 3.3 campaign held in March. This substantial increase can be attributed to the resurgence of offices, schools, and retail operations, along with the reopening of several countries for tourism, resulting in heightened mobility. The groceries, fashion, and motors categories exhibited exceptional performance, while the surge in revenge travel contributed to the soaring demand for travel-related categories, further boosting the campaign’s success. Several etaily-managed brands, including Anta, Century Pacific, Crocs, Enfagrow, Goodest, Lactum, Landmark, Levi’s, Motoworld, and Sustagen, emerged as top performers in their respective categories.
Toti Wong, Chief Commercial Officer of etaily emphasized the meticulous planning that went into etaily’s marketing and promotional activities for the 6.6 sales. Leveraging data from past mega campaigns, the company activated unique marketplace promotional tools and proactively communicated deals and calls to action well in advance, providing customers with a preview of the exciting offers they could expect. To maximize outreach, etaily intensified its communication efforts through social media accounts and ran in-platform and off-platform ads. Capitalizing on the increased traffic, the company also promoted new product launches to generate excitement around innovative offerings.
The company committed to delivering orders within the expected timeframe and promptly addressed customer inquiries, enhancing overall customer satisfaction. Tatiana Cziomer, Chief Operating Officer of etaily highlighted the importance of providing a seamless online shopping experience during the 6.6 sale. etaily meticulously forecasted the expected traffic, orders, and inquiries, allocating the necessary manpower and implementing efficient processes to ensure smooth operations without any technical glitches.
Cziomer emphasized the crucial role of data analytics and customer insights in shaping etaily’s eCommerce strategy for the 6.6 sales. Utilizing its proprietary etaily Clarity system, the company reviewed SKU-level inventory and sell-through projections. This allowed them to identify products at risk of going out of stock, enabling timely replenishments and ensuring availability throughout the campaign. In addition, etaily focused on marketing its best-selling products and highest discounts, targeting new prospects to expand its customer base.
While the 6.6 Mega Campaign targeted nationwide customers, etaily strategically focused its efforts on Luzon, particularly Metro Manila. This concentrated approach allowed the company to tailor offerings to match customer demands, capturing consumer interest and driving sales. The company’s comprehensive digital marketing efforts, including in-platform and off-platform ads, social media engagement, and securing prominent placements within the platforms, further amplified the success of the campaign by effectively communicating exclusive deals and calls to action to its customers. etaily achieved 116% of its total company targets and efficiently managed the surge of orders, fulfilling them within 24 hours.
Beyond the event, etaily remains dedicated to customer engagement and loyalty, offering initiatives such as repeat buyer vouchers and membership programs. The success of the 6.6 Mega Campaign highlights its position as an industry leader, consistently driving growth and embracing innovation. The company’s commitment to data analytics, inventory optimization, and customer satisfaction sets the stage for future success in the ever-evolving eCommerce landscape.