Dragon Edge Group (DEG), the company behind beloved brands like Beach Hut Sunscreen and Cycles Laundry Detergent, has once again clinched the prestigious Best Place to Work award. This marks the second consecutive year the company has been recognized for its exceptional workplace culture and employee experience.
The Best Places to Work award, a globally recognized accolade conferred in partnership with Best Companies Group, honors organizations that excel in human resource practices and employee satisfaction. The rigorous assessment evaluates various aspects of company culture, including employee conditions, compensation, benefits, motivation, relationships, training, well-being, career development, leadership, and overall culture.
“We are truly blessed to have the opportunity to serve our customers and work alongside amazing teams. This award belongs to the DEGsters, who are passionate, hardworking individuals committed to our mission in spreading joy, excellence, and positivity through our products,” according to Dennis Balajadia, Dragon Edge Group Co-founder and Chief Executive Officer.
Since its inception in 2005, Dragon Edge Group has cultivated a culture of innovation and employee empowerment. The company’s commitment to fostering a positive work environment has been instrumental in driving its growth and success. By prioritizing open communication, leadership development, and employee well-being, DEG has created a workplace where employees feel valued, supported, and inspired.
“We listen to our employees and we take note of feedback that would help us improve as a company, as long as it’s aligned with our values,” says Emily Balajadia, Dragon Edge Group Co-founder and Mother of Marketing.
Beyond its exceptional workplace culture, Dragon Edge Group is renowned for its innovative product portfolio. The company has a history of pioneering new products and challenging industry norms. From the first local spray-on sunblock to the first baby detergent, DEG has consistently introduced groundbreaking solutions to the market.
The company’s commitment to giving back to the community is equally impressive. Beach Hut Sunscreen, for example, has been a staunch supporter of women’s football, empowering young girls through sports. The brand’s recent Women’s Beach Football Festival is a testament to its dedication to fostering female athletes.
Dragon Edge Group is also at the forefront of sustainability efforts. The company has implemented eco-friendly packaging, recycling initiatives, and refilling stations to reduce its environmental impact. The company remains steadfast in its commitment to creating a positive impact on employees, customers, and the community. The Best Place to Work award is a validation of the company’s efforts and a testament to its bright future.