As more people are now working out and shopping from home as part of the “new norma”, Shopee and Adidas collaborate to launch “Ready for Sport” — the world-renowned brand’s first regional Super Brand Day (SBD) in the Philippines and across five (05) other markets. As part of the German brand’s growth strategy for eCommerce, the SBD aims to reinvent the Filipino’s online sports shopping experience to reach and engage more mobile-first shoppers.
The Adidas Super Brand Day serves to excite users with a fun and interactive shopping experience on Shopee. For instance, users can participate in sports challenges led by key opinion leaders (KOLs) and celebrities to win prizes plus access to fitness-related content. As live stream shopping continues to gain prominence among shoppers, Adidas will host a free workout session on Shopee Live, where users can score discount vouchers and purchase exclusive Adidas products.
According to Martin Yu, Associate Director at Shopee Philippines, “Sports and athleisure is a growing category as more of our users turn to online shopping for convenience and to get the best deals. We’re excited to partner with Adidas in bringing their first Super Brand Day to Shopee, where users can enjoy a more interactive experience when shopping for Adidas products. We’re confident that our Super Brand Day campaign’s popularity will boost their online visibility, traffic, and sales. We remain committed to supporting brands in achieving their e-commerce ambitions through our robust suite of brand solutions.”
Starting 26 November 2020, Shopee users will get to access three days of special features on Shopee Live, take part in games and activities, and enjoy promotions on the official Adidas store. Users can look forward to:
- Exclusive Adidas originals on Shopee:
The Adidas Originals Flower Pack for women and Patch Work Pack for men will be available exclusively on the Adidas official store on Shopee.
Adidas ORIGINALS Stan Smith Shoes Women White Sneakers
Adidas ORIGINALS Superstar Shoes Men White Sneakers
Adidas ORIGINALS Superstar Shoes Women White Sneakers
- Special Promos:
Shoppers can also enjoy up to 50% off and a “Buy 3, get an additional 55% off” promo. On 27-28 November 2020, users can look forward to discount vouchers up to 15% off. - adidas “Ready for Sport” LIVE workout on Shopee Live:
Viewers can join a 20-30 minute workout session led by a qualified instructor. They can enjoy vouchers unlocked at the end of the session as a reward for completing the workout. Shopee Live viewers can also win exclusive Adidas originals. All featured Adidas products will be available for purchase on their official store on Shopee Mall. - Special Adidas edition of Shopee Catch:
Users can earn points by playing the in-app game, where they will have to catch Adidas merchandise using an Adidas sports bag while avoiding bombs. Users can exchange points for Shopee coins and Adidas discount vouchers. In addition, players can also win discount vouchers of up to 30% off.
Surf to the official Adidas Shopee store now https://shopee.ph/adidasph. Don’t forget to download and install the Shopee app from the Google Play Store and Apple App Store, too.