TikTok has emerged as a game-changer in online educational content, ushering a new age of short-form learning driven by its edu creators, hashtag challenges, and partnerships. In June 2020, TikTok Philippines launched #TikTokU, which served as the first big umbrella for educational content on the platform. In the same year, #TikTokSkwela was launched as the new umbrella campaign for instructive content. Together, these campaigns have generated billions of video views and hundreds of thousands of educational posts on TikTok.
Amazing Filipino edu creators, onboarded and cultivated by TikTok during the past year, filled the platform with interesting and relevant instructive content. By freely sharing their professional knowledge and experiences through their TikTok videos, these edu creators helped others gain new information, learn new skills, and discover creative inspiration.
Partnerships with media publishers and educational institutions were instrumental in boosting engagement and interest in these educational short-form videos as well. TikTok’s partnership with DOST-PCIEERD helped deliver Science and Technology knowledge to the public through campaigns such as #PinoyInnovator, #PinoyScience and TechTalk Live. Moreover, its collaboration with the GMA Network program, AHA!, enabled TikTok to promote content featuring interesting and fun facts on TV, to reach even more Filipino viewers.
In celebration of a successful first year of educational content building in the country, TikTok Philippines will be launching several initiatives on the platform in the coming weeks. Firstly, the entire community is invited to join in on the fun and e-learning through the DEPED and DOST-PCIEERD-endorsed #EDUSGOTTALENT2021 campaign, which aims to further promote educational and instructive content on the platform. Campaign partners include DEPED, DOST-PCIEERD, KMD, Workbean and Gauthmath, an honored partner of TikTok PH, has all along devoted to helping students master math easily and productively for free. Simply snap a photo of any math questions and get step-by-step answers instantly on Gauthmath.
#universitytips: Firsthand Advice from Real University Students
From 11 to 24 July 2021, university students are invited to share their #universitytips, including firsthand experiences during college application season, and advice for making the most out of their time in college, for the benefit of currently-enrolled and incoming university students on TikTok.
This campaign is open to anyone from the Philippines, with the following mechanics:
- Creators must upload at least three (3) videos on TikTok within the campaign duration (Jul 11, 2021, 12:00 AM – Jun 24, 2021, 11:59 PM 2021). You may upload as many video entries as you like;
- Only educational and instructive videos related to university tips with the hashtag #universitytips and #EDUSGOTTALENT2021 will be eligible;
- All videos should be original and follow TikTok’s Community Guidelines;
- All videos need to be vertical screen and above 15 seconds;
- The winners will be selected and ranked based on the total number of “Likes” on your Top 3 most liked videos.
Winners will be announced on 30 July 2021 at 4:00 PM through an in-app push notification and in-app page. Winners will also be contacted via the @tiktokphilippines official account. Chosen winners for the #universitytips campaign can look forward to receiving these amazing prizes:
- 1st Prize: Apple MacBook Air 13th Gen
- 2nd and 3rd Place: iPad 8th Gen
- 4th and 5th Place: GoPro
- 6th to 20th Place: Exclusive TikTok Merch Box
#onlyexpertknows: Career Tips from Industry Authorities
Experts from various fields take the spotlight from 25 July 2021 to 07 August 2021, through the #onlyexpertknows campaign on TikTok, where they can share important career skills, and key tips for thriving in today’s workplace.
Also open to anyone in the Philippines, creators may participate by following these mechanics:
- Entrant must upload at least three (3) videos on TikTok within the campaign duration (Jul 25, 2021, 12:00 AM – Aug 7, 2021, 11:59 PM 2021). You may upload as many video entries as you like;
- Only related educational and instructive videos with the hashtag #onlyexpertknows and #EDUSGOTTALENT2021 will be eligible;
- All videos should be original and follow TikTok’s Community Guidelines;
- All videos need to be vertical screen and above 15 seconds;
- The winners will be selected and ranked based on the total number of “Likes” on your Top 3 most liked videos.
Winners for #onlyexpertknows will be announced on 13 August 2021 at 4:00 PM through an in-app push notification and in-app page. Winners will also be contacted via the @tiktokphilippines official account. Prizes for the winners are:
- 1st Prize: Apple iPhone 12
- 2nd and 3rd Place: iPad 8th Gen
- 4th and 5th Place: Apple Airpods 2
- 6th to 20th Place: Exclusive TikTok Merch Box
#EDUSGOTTALENT2021: Time to Vote for the Top Edu Creator
A voting phase will take place from August 14 to 23, 2021, where the top 5 winners from #universitytips and #onlyexpertknows will be narrowed down to the final 3 #EDUSGOTTALENT2021 trophy winners.
To join, the top 5 winners from #universitytips, and the top 5 winners of #onlyexpertknows, must upload at least one new video on TikTok between Aug 14, 2021, 12:00 AM and Aug 16, 2021, 11:59 PM, following these mechanics:
- Only educational and instructive videos related to university tips with the hashtag #EDUSGOTTALENT2021 will be eligible;
- All videos should be original and follow TikTok’s Community Guidelines;
- All videos need to be vertical screen and above 15 seconds.
The edu creators’ videos will then be featured on the #EDUSGOTTALENT2021 in-app page from August 17 to 23, 2021, to allow users to vote for their favorites. Each user gets 3 new votes per day, and users may gain 6 additional votes by sharing the page off-platform. Users are only allowed a maximum of 9 votes per day.
The 3 creators who receive the most number of votes at the end of this period will each be awarded the coveted #EDUSGOTTALENT2021 trophy.
Enjoy learning on TikTok, and be part of this milestone edu content celebration on the platform! Download the app on your iOS and Android devices today.