The SM Mall of Asia (MOA) is gearing up for an unforgettable New Year’s Day celebration with its highly anticipated MOA Grand Mascot Parade. On 01 January 2025, the event will feature over 200 mascots and performers, promising a day filled with excitement, fun, and spectacular entertainment.
A Parade of Giants & Beloved Characters
The festivities kick off with an awe-inspiring showcase of giant inflatables along Seaside Boulevard. Guests can expect larger-than-life versions of MOA’s signature mascots — Mimi the Cat, Momo the Dog, Benny the Bunny, and Bailey the Beagle — alongside a special appearance by Sola the Panda from SM Southmall. These inflatable displays provide the perfect backdrop for capturing Instagram-worthy moments and creating cherished memories.
At 4:00 PM, the mascot parade takes center stage, featuring a vibrant procession of iconic characters from popular brands and animated classics. The parade route begins at the North Arcade, winds through Pacific Drive, and concludes with a grand exhibition at Seaside Boulevard.
Entertainment Extravaganza at Seaside Boulevard
As the parade wraps up, Seaside Boulevard transforms into an open-air stage for high-energy performances. Guests can enjoy dynamic acts by the MOA Marching Band, guest performers, and lively cheerleading squads. The mascots themselves will also join the fun, delivering delightful performances for attendees of all ages.
Exclusive Meet-and-Greet Opportunity
At 6:00 PM, the Music Hall will host an exclusive meet-and-greet session where fans can interact with their favorite mascots up close. This unique experience is perfect for families and fans eager to snap photos and create lasting memories.
A Dazzling Fireworks Finale
The celebration concludes with the MOA New Year’s Day Fireworks Display at 7:00 PM. This dazzling spectacle will light up the sky, providing the perfect finale to an extraordinary day.
Whether you’re drawn to the vibrant parade, stunning inflatables, or lively performances, the MOA Grand Mascot Parade offers something for everyone. Don’t miss this one-of-a-kind New Year’s celebration — perfect for families, friends, and fun-seekers of all ages. Did we say that admission is FREE?!