Cebuana Lhuillier is revolutionizing the Philippine insurance industry by making financial protection more accessible, convenient, and affordable. Through its subsidiary, Cebuana Lhuillier Financial, the company has introduced nine strategically located financial hubs in high-traffic malls across the country, bridging the gap between traditional insurance services and everyday consumers.
This initiative redefines the insurance distribution model, integrating financial protection into the daily lives of Filipinos and removing the usual complexities that hinder insurance adoption.
Retail-Based Insurance Solutions for Every Filipino

Cebuana Lhuillier Financial offers a diverse portfolio of insurance products, including variable insurance, full-length insurance, and life insurance, all tailored to meet the varying financial needs of consumers. By situating these services in commercial centers, the company ensures that insurance is no longer perceived as an inaccessible product but as an essential financial tool available to all.
“Our goal has always been to make financial security an attainable reality for all Filipinos. Through our retail hubs, we are bringing insurance closer to consumers — allowing them to explore, understand, and purchase coverage in the most convenient way possible,” according to Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
The customer experience is streamlined, eliminating lengthy application processes and financial jargon that often discourage potential policyholders. Whether individuals seek long-term wealth accumulation, family security, or investment-linked plans, Cebuana Lhuillier Financial provides expert guidance and easy access to insurance solutions that align with their needs.
Enhancing Accessibility with Digital Integration

To further enhance accessibility, Cebuana Lhuillier also offers Insurely, a referral app that enables customers to browse, compare, and learn about various insurance products before making a commitment. This digital tool complements the physical hubs, allowing Filipinos to make informed decisions at their own pace and finalize their purchases either online or at any of Cebuana Lhuillier’s 3,500+ branches nationwide.
By merging brick-and-mortar convenience with digital empowerment, Cebuana Lhuillier is ensuring that financial protection becomes a seamless part of daily financial decisions, fostering a more inclusive and sustainable insurance ecosystem.
Expanding Reach to Strengthen Market Presence
Following the success of its nine financial hubs, Cebuana Lhuillier is set to expand its distribution network, further solidifying its position as a leader in alternative insurance distribution in the Philippines. By leveraging its well-established presence and continuous innovation, the company is setting new industry standards, addressing the evolving needs of Filipino consumers, and bridging the protection gap.
With this expansion, Cebuana Lhuillier reaffirms its mission to drive financial inclusion, ensuring that every Filipino has access to the financial security they deserve.