Canva, the world’s leading visual communication platform, is celebrating a decade of innovation by unveiling Canva’s Magic Studio, the world’s first all-in-one AI design platform for everyone. This milestone reaffirms the design platform’s commitment to democratizing design and equipping individuals, teams, and organizations with powerful AI tools to enhance creativity, productivity, and brand scalability.
Over the past year, Canva has achieved significant product milestones, including the introduction of the enterprise-focused Visual Suite in September 2022 and the release of new AI and marketing tools in March. Remarkably, more than 65 million new users have joined Canva within the last year alone, a feat that originally took the company eight years to accomplish. Currently boasting 16 million paying subscribers and over 150 million users globally, Canva’s AI-powered design products have been used more than 3 billion times.
“A decade ago, Canva set out to empower the world to design by simplifying a complex and fragmented design ecosystem. As we go into the next decade of our journey, we’re incredibly excited to be taking a massive leap forward with the launch of Magic Studio – the first all-in-one suite of design AI tools created to supercharge the way teams create and scale visual content. With a focus on making complex things simple, Magic Studio has been built for the 99% of the world without complex design training. This launch marks the start of an exciting new chapter as we double down on empowering over 150 million individuals and thousands of businesses to unlock their creativity and achieve their goals,” according to Melanie Perkins, co-founder and CEO of Canva.
Magic Studio represents a groundbreaking advancement in AI-powered design, eliminating barriers that have limited access to such technology for non-professionals. This suite of AI tools, developed through proprietary models and industry partnerships, integrates seamlessly into Canva’s all-in-one platform, making it the most comprehensive and interoperable AI design offering on the market. It streamlines content creation, automates tasks, and accelerates the design process, catering to users who lack advanced design skills.
Magic Studio offers the following key features and more:
- Magic Switch: Converts designs into various formats with a single click, including translations into multiple languages.
- Magic Media: Transforms text into compelling images and videos, offering a wide range of style options.
- Magic Design: Generates fully designed videos, presentations, and more from prompts or existing media.
- Brand Voice: Empowers users to write content in their brand’s tone of voice.
- Magic Morph: Transforms words and shapes into new colors, textures, patterns, and styles.
- Magic Grab: Selects and separates subjects within photos for editing or resizing.
- Magic Expand: Enhances photos post-capture, allowing for zooming and aspect ratio adjustments.
- AI Apps on Canva: Provides access to top AI-powered design and productivity tools through the Canva Apps Marketplace.
In addition, Canva has introduced Canva Shield, a comprehensive security, privacy, and indemnification system for enterprise users, ensuring the safe and responsible use of AI in content creation.
To underscore its commitment to creators and designers, Canva has pledged US$200 million in content and AI royalties over the next three years through its Creator Compensation Program. Creators can choose to contribute their content to train Canva’s AI models and receive compensation for its use.
As Canva embarks on its next decade, its mission to democratize design in the workplace continues to gain momentum. With over 65 million new monthly active users in the past year and a surge in professionals listing Canva as a core skill on LinkedIn, Canva is becoming the preferred visual communication tool for businesses, including industry giants like FedEx, Starbucks, Colgate-Palmolive, Zoom, and Reddit.