Beko Philippines embarks on an exciting new chapter as it strives to introduce a sustainable European lifestyle to Filipino customers. Commemorating three (03) years of successful operations, Beko sets forth its ambitious objective of becoming the leading European brand in the Philippine market within the next five (05) years.
Driven by its core values and purpose, the brand is thrilled to announce its expansion into other appliance stores across the nation this year. This strategic move aims to make Beko products readily accessible to a wider customer base and further diversify its distribution channels.
“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” according to Gürhan Günal, Country Director of Beko in the Philippines, who also presented the company’s business development plans of expand, grow, lead, connectivity, and sustainability for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.
In a bid to enhance brand awareness and visibility, Beko also reveals its renewed brand ambassadorship with Judy Ann Santos-Agoncillo, while simultaneously making significant investments in digital and traditional media platforms. This concerted effort aims to bolster the brand’s presence and reach, effectively engaging with a broader audience.
Being at the forefront of home appliance manufacturing, the global brand takes pride in its market-leading position and is committed to promoting the Live Like a Pro lifestyle, Beko strives to inspire Filipinos to embrace a more convenient and sophisticated way of living through its European-style product lines. As part of its brand portfolio, Beko Pilipinas Corporation proudly serves as the exclusive distributor of Hitachi Major Domestic Appliances, further expanding its range of offerings and solidifying its industry presence.
Beko appliances are not only smart and relevant but also designed to provide seamless support for Filipino families. Through the HomeWhiz function, users can effortlessly connect with their Beko appliances using smartphones. In line with Beko’s global sustainability initiatives, Beko Philippines proudly announces its collaboration with Plastic Credit Exchange. This partnership involves joining a carefully vetted network of global partners dedicated to recovering, processing, and recycling plastic waste. By participating in programs that improve livelihoods, enhance social impact, and reduce plastic pollution, Beko contributes to the preservation of nature. This alliance aligns with the Extended Producer Responsibility Law, which holds companies accountable for the plastic packaging they employ throughout their products’ lifecycle.
Beko’s Exceptional Hero Technologies
As they celebrate its third anniversary in the Philippines, Beko showcased its range of appliances and provided guests, including media and dealers, with valuable tips from a chef and an interior designer on managing their homes like professionals. The event highlighted Beko’s hero technologies such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM, and more, demonstrating how these innovations enable a pro-level lifestyle.
Among the showcased products are cookers like the HII64205F2MT built-in induction hob and the BBIS14300XCSE multifunction built-in oven with Steam Aid feature, the GNO480E40HFGBPH multi-door refrigerator with Neofrost Triple Cooling Technology and the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology. Other appliances like the CEG7302B bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology were also on display on site, showcasing Beko’s commitment to delivering cutting-edge solutions for everyday needs.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
More information about Beko in the Philippines is available on their website, Facebook, and Instagram.