The global live video streaming market already reached an estimated US$43B in 2020 and is projected to grow at the rate of 28.1% per year — estimated to be worth US$247B by 2027. In Southeast Asia alone, there are more than 1.4 million social media conversations around livestream shopping since 2021 — a 213% jump from the 2020 data.
Here in the Philippines, the number of video streaming users increased to about 5.2 million in 2020, and demographics from Statista’s Share of SVOD users say that 35% of them are aged 25 and 34 years old, while another 30.2% are aged between 18 and 24 years old.
During a press briefing held online last week, Amazon Web Services announced the availability of Amazon Interactive Video Service (IVS) Points of Presence (PoPs) in Jakarta, Indonesia, and Manila, Philippines. Amazon IVS is a fully managed service that makes it easy to set up live, interactive video streams for a web or mobile application built on the same live streaming technology that powers Twitch.
Having Amazon IVS PoPs in the Philippines will enable end-users to benefit from lower latency by receiving and delivering video streams over local edge infrastructure that is optimized for live video ingest, processing, and delivery.
“Viewers are expecting more interactive behavior with live streaming content so that they can engage with experiences while the events are unfolding in front of them and not after — and it is complex, time-consuming, and expensive. Traditionally, it takes months to build these interactive applications with video workflows to ingest the content into the stream,” according to Paul Chen, Head of Solutions Architecture in ASEAN.
Build Engaging Live Stream Experiences
Amazon IVS provides a simple-to-use live video streaming service that let users create and configure live streams with just a few clicks, and start streaming in seconds. It is as simple as sending a video to Amazon IVS, and the service manages everything needed to get your live stream to your viewers.
Designed to provide low-latency live video “out of the box,” using Amazon IVS means you can build engaging and interactive experiences alongside the live video. It also provides an enhanced quality of service and experience by receiving and delivering streams over managed global infrastructure that is optimized for live video ingest, processing, and delivery. Engage with your live stream viewers with social chats, eCommerce and alternative revenue, votes and polls, and real-time Q&A.
“It is easy to get started with Amazon IVS. Technically speaking, every builder just needs four steps to deliver live streaming with Amazon IVS: create a channel; ingest video; play the video; send timed metadata. Amazon IVS will synchronize data based on timestamp so that every viewer will receive information at the same time,” said Donnie Prakoso, Senior Developer Advocate in ASEAN for Amazon Web Services.