The “Ride Safe” for bike adoption and safety campaign of Allianz PNB Life has been selected to receive the CSR Initiative of the Year by Insurance Asia Awards 2021.
Since 2016, the Insurance Asia Awards has gathered and recognized 130 outstanding insurance firms from 24 countries across Asia. It is hosted by Insurance Asia, a biannual publication for insurance companies, investors, professionals, and policymakers in the region.
“It is truly an honor to be chosen for best CSR Initiative among other top insurers in the country-level category. With the industry hard-pressed by the pandemic, and the remarkable initiatives fellow companies have also come up with in response, this is a win not just for Allianz PNB Life but the ones we truly want to champion: Filipino cyclists,” according to Alexander Grenz, CEO of Allianz PNB Life.
The winning campaign, Ride Safe, comes at a time when rising COVID-19 cases and tighter quarantine restrictions have hampered public transportation for most Filipinos. With the rise of cycling as an alternative mode of transport and source of livelihood, Allianz PNB Life has been helping create safer, more bike-friendly cities in Metro Manila over the past year.
Allianz PNB Life proactively partnered with local government units (LGUs) and organizations through Ride Safe to promote cycling in line with their global sustainability thrust as well as healthy lifestyle advocacy. The campaign ran a series of cyclists’ education and community engagement initiatives online, while also advocating for much-needed infrastructure on-ground.
In November 2020, it partnered with San Juan to launch the country’s first solar-powered bike pit stop together with new bollards and signs for the city’s bike lanes. Recently, Allianz PNB Life built themed bike racks and art installations in four of Manila’s historical locations.
“An effective follow-through is important to any cause-driven initiative. Working with policymakers and advocates is a good way to ensure our initiatives are well-grounded and properly accounted for,” Grenz added.
“We are as much excited with our future projects as we are in tracking the progress of our current ones. This award is a reminder for Allianz PNB Life to keep pushing Ride Safe so that Filipinos could live healthier lives in sustainable cities,” the CEO of Allianz PNB Life said.
Allianz PNB Life began its operations in 2001 and is among the major life insurers in the Philippines. Worldwide, Allianz is also considered the most sustainable insurer from 2017 to 2019 according to the Dow Jones Sustainability Index. We are a leading provider of Variable Life products, complemented by a full line of Life protection offerings for individuals and institutions. All our products and services are designed to meet the lifetime financial planning, wealth accumulation, and well-being aspirations of every Filipino Family.
Allianz PNB Life’s main headquarters is in Makati City, the country’s main business district, with eleven business centers strategically located in key cities across the archipelago. As the country’s fastest-growing life insurance company for premium income, it continues to secure the health and wealth of Filipinos here and abroad. For more information, visit allianzpnblife.ph or their Facebook page.