Aji-Ginisa took center stage at “Welcome to a New Veggie-licious Era,” a health-focused event held at The Blue Leaf McKinley Hill in Taguig. The occasion marked the official launch of the I Love Veggie-licious Movement, an initiative aimed at making vegetable-centric meals more delectable and appealing, especially for children.
The event witnessed the charismatic presence of celebrity mom Marian Rivera-Dantes, who headlined the festivities by showcasing her family’s favorite vegetable recipes through a special cooking demonstration. Aji-Ginisa, known for its flavorful seasoning, spearheaded a day of health and enjoyment for children and their parents.
“Parents put a premium on their children’s health and nutrition, but feeding them veggies isn’t always an easy feat. Aji-Ginisa can help them make their dishes more meaty and gisa, so their kids can learn to love vegetables and these healthy recipes can be part of their every meal,” according to Kazuki Kyoya of Ajinomoto Philippines Corporation.
During the event, kids from the audience took center stage to partake in the “I Love Veggie-licious Pledge,” a commitment to embracing vegetables led by Marian’s daughter, Zia. The pledge encourages parents and their little ones to join online using the dedicated Pledge to I Love Veggie-licious filter on TikTok. For every 1,000 pledges received, Ajinomoto pledged to lead a feeding program for select beneficiaries nationwide.
Participants also had the chance to get hands-on with creating their own veggie-licious dishes, adding Aji-Ginisa to their veggies. Adding an element of fun, both kids and parents engaged in the Shake Shake Dance at designated stations, infusing their vegetables with a veggie-licious vibe to the beat of the music.
Ajinomoto is set to take the I Love Veggie-licious Movement nationwide, introducing the Aji-Ginisa® Veggie-licious Caravan to various schools. The Caravan will conduct taste tests, veg-ucation programs, and more, with plans to roll out in key malls across the metro, bringing delicious veggie dishes that kids will savor.
The I Love Veggie-licious Movement aligns with Ajinomoto Philippines Corporation’s commitment to nutrition that does not compromise taste, accessibility, and local lifestyle. The company aims to achieve this by collaborating with like-minded organizations, developing comprehensive programs, and introducing new products and services that address health and nutrition concerns.
Learn more about the Aji-Ginisa® I Love Veggie-licious Movement by visiting Cookmunity by Ajinomoto PH on Facebook.