The 2024 Paris Olympics are heating up, and Filipino athletes are gearing up to bring home the gold. Now, they’ll have a refreshing treat to celebrate with thanks to Aice Group, Southeast Asia’s leading ice cream brand, which has been officially named the Worldwide Olympic Partner and Official Ice Cream of the Philippine Olympic Team.
Aice isn’t just about offering delicious and affordable ice cream; they’re also passionate about promoting sports and a healthy lifestyle. The company believes that the dedication and perseverance of Filipino athletes will serve as an inspiration to the country’s youth.
“Aice will be standing alongside the Filipino community as we cheer on our athletes and support them in achieving their best performance in Paris. This partnership underscores our long-term commitment to advancing sports and promoting healthy living across the nation. We stand united with our athletes, the government, and all stakeholders in achieving our goals at the 2024 Paris Olympics,” according to Shereene Yu De Leon, Brand Manager of Aice Philippines.
Founded in Southeast Asia, Aice has always championed the philosophy of “healthy and quality” products. They offer delicious, innovative, and affordable ice cream treats that Filipinos have come to love. However, entering the competitive Philippine market wasn’t easy. Much like the Filipino athletes who strive for excellence in the Olympics, Aice has persevered through challenges, constantly innovating and improving product quality to become a winner and gain global recognition.
“We are incredibly grateful for the unwavering support and love that Filipinos have shown for Aice. Our ice cream is enjoyed by people across Southeast Asia, including Indonesia, Vietnam, and Thailand, and is even exported to Africa and America,” Yu explained.
To celebrate the Olympics and further promote a healthy lifestyle, Aice has partnered with the Philippine Sports Commission (PSC) and the National Council on Disability Affairs (NCDA) to host the “Walk, Run, and Roll” event on 20 July 2024 at the University of the Philippines Oval. This first-of-its-kind fun run marks the launch of the “Run to Paris: Cheer for Philippine Olympians” campaign.
Open to participants of all abilities, the “Walk, Run, and Roll” offers routes designed for walking, running, and wheelchairs, promoting inclusivity and healthy living in line with Aice’s Olympic partnership and social responsibility initiatives. This free event will feature giveaways including running kits and some of Aice’s most popular ice cream varieties, like the Chocolate Crispy, known for its rich chocolate and creamy center, and the innovative Mochi Ice Cream, a delightful combination of chewy mochi dough and creamy filling offered in Vanilla and Chocolate flavors.
“We’re excited to unite with the community and show our support for the Philippine Olympians on their journey to Paris. This event reflects our commitment to promoting inclusivity and health through sports,” Yu added.
Participants are encouraged to join the “Run to Paris” fun run and show their national pride! The event starts at 5:00 AM and promises a fun-filled day for families and friends alike.
“Together with Filipino athletes, Aice Group is ready to take on the Paris Olympics with unwavering determination and a fighting spirit. We believe that through cooperation and synergy, the Philippines’ dream of achieving sporting greatness will soon be a reality. Run to Paris, Aice and Cheer for the Philippine Olympians! LABAN PILIPINAS!,” concluded Yu.