Branding and influencer marketing are two different things but both are using influencers for their campaign to be successful. The traditional marketing landscape has evolved to digital marketing and social media marketing because of these two marketing practices which target the right influencers and bloggers for brand awareness, product reviews, advertisements and more.
Branding is about creating a positive impression of the product and the company through the help of key opinion leaders and influencers. Influencer marketing on the other hand, is a type of marketing that focuses on using key leaders to drive the brand’s message to the larger market. It is a form of social media marketing which involves influencers, such as the tech influencers who have a level of knowledge or social influence in their niche or field.
Getting tech influencers behind a brand is one of the most critical techniques in marketing since they are more sophisticated. Their role can be vital, as major tech influencers can make or break a new technology or a company.
The Rise of Tech Influencers
With all the technological advancements we have today, we can really say that the world is at our fingertips. The internet certainly has given us all kinds of opportunities and access to an abundant amount of information and so much hype made it impossible for us to separate fact from fiction.
Technology makes life easier in the dynamic world we are living in today, but technology might also burn us because of product or service that did not live up to its hype. If you have bought enough technology, you will realize that even customer references are a poor indicator since no two IT environments are alike. What works for you might not work for the others.
Technology is rapidly evolving and it tends to obsolete itself every 18 months. So if you are going to make a major technology or electronics purchase, you want to be sure that what you are buying will not be outdated so quickly before you even maximize its uses and benefits.
This is where the power of Tech Influencers comes in. They select who the market leaders are. They find it easy to analyze and identify the strengths and weaknesses of key industry players because they are expert in navigating the crowded landscape of IT vendors.
The Role of Tech Influencers
Tech Influencers are the ones that define the virtual or digital market place. They also invent the terminology and create buzz words that are used in the industry. The views and opinions of the most distinguished tech influencers are respected and even IT leaders consult the leading tech influencers about their products or services, even before launching them.
This is one clear proof that the market listens to the practitioners, not the theorists. These tech influencers are simply experts because they have a measure of real-world experience and they have gained influence because of their credibility.
Statistics highlight from 2014 – 2016 revealed that 40% of people had purchased an item online after seeing it used by an influencer on social media. In 2016’s survey from Twitter, 49% of people say they rely on recommendations from influencers when making purchase decisions. From this data, it can be concluded that social media influencers have nearly as much clout as a friend or neighbor.
This group of influencers is vital because these are the people that the industry and the market listen to. With tech influencers, brands can prove that their product works in the real world, and that it has cutting-edge technology at the same time handy and user-friendly.
It is true, that in technology, it is not always the best that wins. The good ones, not necessarily the best and the best strategic marketing do. For brands or products, having Tech Influencers behind is always an advantage, because Tech Influencers define the winning brands and services in the market space.