Artificial Intelligence (AI) usage is gaining significant traction in the Philippines, with 46% of Filipino workers reporting monthly use of Generative AI (GenAI) in their professional activities. This finding comes from the Decoding Global Talent Report 2024, a comprehensive study by Jobstreet by SEEK, in collaboration with Boston Consulting Group and The Network.
The report draws on insights from over 150,000 respondents worldwide, including 6,400 Filipino professionals from diverse industries, educational backgrounds, and age groups. It reveals that Filipino workers exceed the global average of 39% in GenAI adoption, with younger employees (aged 18-24) leading the charge at a remarkable 64%.
GenAI: Revolutionizing Work & Learning
GenAI is primarily utilized by Filipinos for writing-related tasks (50%) in the workplace and for skill development and learning (58%) in their personal lives. Among industries, the most active users are in Digitalization and Data Sciences (71%), followed by Information Technology (65%).
The report also highlights Filipino workers’ optimism and caution about AI’s potential impact on jobs. While 82% believe AI will alter some aspects of their roles, 35% anticipate major disruptions, including possible career transformations or eliminations. Workers in manual or craft-based roles are the most concerned, with 56% expecting significant changes. Conversely, professionals in technical and engineering fields remain more optimistic, with only 28-30% predicting negligible effects.
Reskilling: A Proactive Approach to AI Integration
Despite concerns, over 70% of Filipino workers are willing to reskill to stay competitive, compared to a more hesitant global workforce. Analytical and job-specific skills are prioritized, with self-study and video tutorials emerging as the preferred learning methods.
Jobstreet by SEEK emphasizes the importance of strategic upskilling, urging employers to collaborate with educational institutions and other stakeholders. Specialized training programs tailored to GenAI usage could help organizations harness AI’s potential while addressing workforce anxieties.
“Though AI holds the potential to transform work as we know it, it’s not something we should fear. Through proper reskilling and upskilling with proper training, AI can serve as a reliable tool in bettering the way companies and organizations process their output, as well as improving efficiency among talent,” according to Dannah Majarocon, Managing Director, Jobstreet by SEEK Philippines.
For more insights, visit the full Decoding Global Talent Report 2024 here.