Award-winning actress, TV host, and fashion icon Kim Chiu has been named the Tanduay Calendar Girl for 2025, marking another milestone in her illustrious career. The announcement was made during a dazzling event themed “Aura” held at the Lucio K. Tan, Jr. Center in Pasay City, where Chiu was celebrated as a modern embodiment of beauty, strength, and confidence.
Lucio C. Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc., highlighted the cultural significance of the Tanduay Calendar Girl tradition. “As we approach the close of another year, this annual tradition has become a highlight for many Filipinos. The announcement of the Tanduay Calendar Girl sparks excitement and anticipation, igniting curiosity and friendly speculation. Tonight, we celebrate not just an iconic campaign, but a legacy of empowerment, artistry, and values that define who we are at Tanduay,” said Tan.
Chiu, affectionately known as the “Chinita Princess,” shared her excitement about representing Tanduay, a brand with a storied 170-year legacy. “It is a privilege to represent a brand that embodies my own ideals, which are quality and confidence. We Filipinos know how Tanduay has been providing us with the best rums for decades, and now the whole world also knows about it. Tanduay is also a brand that has withstood the test of time. 170 years na siya, pero patuloy pa rin siyang gumagawa ng quality products (It’s now on its 170th year, and it still continues to make quality products) and it just keeps on improving,” Chiu said.
From her humble beginnings as the first-ever winner of ABS-CBN’s Pinoy Big Brother Teen Edition, Chiu has evolved into one of her generation’s most celebrated performers. Her latest projects include the highly acclaimed drama series Linlang and a hit Philippine adaptation of the South Korean rom-com What’s Wrong With Secretary Kim?.
The unveiling event featured a breathtaking display of lights and visuals, with guests dressed in attire reflecting their unique “aura.” Chiu graced the stage, embodying a modern goddess as the layouts of her 2025 Tanduay calendar were revealed.
The Tanduay Calendar Girl tradition continues to be a highly anticipated event, blending artistry and empowerment while showcasing the brand’s commitment to quality and relevance across generations.