SM Supermalls, known as the heart of Filipino shopping and lifestyle, has once again redefined the retail experience with its groundbreaking partnership with TikTok Shop. The collaboration was celebrated through the three-day event, She Leads: Fun Beyond Shopping, held at SM Mall of Asia’s Main Atrium.
The event spotlighted Micro-, Small, and Medium-Sized Enterprises (MSMEs), with a special focus on women-led businesses. By merging the digital innovation of TikTok Shop’s live-selling platform with SM Supermalls’ dynamic in-mall experience, the event created a space where online entrepreneurs could directly connect with customers, enriching their business ventures.
A Seamless Shopping Experience
The highlight of She Leads: Fun Beyond Shopping was its integration of live-selling and in-person retail. Visitors explored booths featuring a curated selection of 13 TikTok Shop brands, including Tapies, Gorgeous Glow, Azul, Sip2Glow, Huga, Mikana, HB Jewelry, Dood PH, Perfume Dessert, Pina Beauty PH, Urban Scent, Tiny Buds, and Wise Cleaner.
Shoppers enjoyed exclusive deals through SM Malls Online from brands like The Body Shop, Decathlon, and SM Store, allowing them to seamlessly interact with products both in person and online. This unique approach underscored SM’s adaptability to evolving consumer habits, blending e-commerce and physical retail in innovative ways.
Empowering Women Entrepreneurs
The event featured panel discussions with renowned women entrepreneurs, including Rei Germar of Tapies, Ashley Yap of Sip2Glow, and Rosenda Casaje of Gorgeous Glow. These leaders shared their inspiring journeys of resilience and success, further emphasizing the event’s focus on empowering women in business.
Celebrity appearances by actress Marian Rivera and creator Zeinab Harake added star power to the occasion, highlighting the importance of supporting female-led ventures.
A Bold Step in Retail
“Our partnership with TikTok Shop represents an innovative step forward in the retail industry. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we’re creating a unique and engaging shopping experience for our customers. Whether you buy from TikTok Shop, from an SM Mall tenant partner, or vice versa, we provide you with this unique experience,” according to SM Supermalls Executive Vice President for Marketing, Jonjon San Agustin.
Franco Aligaen, Marketing Lead for TikTok Shop Philippines, echoed this sentiment, praising the collaboration for fostering a supportive community for women entrepreneurs.
SM: Where Innovation Meets Community
More than a shopping destination, SM Supermalls continues to be a hub for connection and creativity. With events like She Leads: Fun Beyond Shopping, SM reinforces its mission to empower communities and innovate retail experiences.
For updates on SM Malls Online deals and upcoming events, visit www.smsupermalls.com or follow @smsupermalls on social media.