TCL, one of the world’s top TV brands and the leading Panel TV brand in the Philippines, has partnered with the Ronac Art Center to showcase its latest innovation, the NXTFRAME TV. This collaboration, launched through the immersive exhibit titled Seamless Art, Beyond Space, redefines home entertainment by seamlessly blending advanced technology with Filipino pop art.

The Seamless Art, Beyond Space exhibit highlights TCL’s commitment to transcending traditional boundaries between art and technology. With the NXTFRAME TV’s ultra-slim design and nearly invisible edges, the television melds into its surroundings, creating a dynamic living space where art becomes part of the home itself. The exhibition encourages visitors to imagine a world where artwork flows effortlessly beyond conventional frames, redefining how people experience both home decor and entertainment.

“The ‘Seamless Art, Beyond Space’ concept is a groundbreaking approach to home design. By integrating technology and creativity, it transforms your living space into a dynamic canvas. Imagine a world where art is not static but fluid, seamlessly blending into your everyday life,” according to Joseph Cernitchez, TCL Philippines Brand Manager.

The partnership also features four renowned Filipino artists from Secret Fresh Gallery — Chill, Reynold Dela Cruz, RA Tijing, and Ronson Cullibrina. Each artist brings a unique perspective, from graffiti art to pop surrealism, infusing their work with traditional and contemporary elements that speak to a younger, trend-conscious audience.

At the launch event, Charlie Huang, Deputy Director of TCL Philippines’ TV Category, introduced the NXTFRAME TV, noting how it merges art with cutting-edge display technology. The collaboration with Ronac Art Center represents TCL’s push to create a more immersive, artistic experience for consumers. Bigboy Cheng, the owner of Ronac Art Center, shared his excitement about the partnership, expressing gratitude to TCL for providing a platform to highlight local artists and make pop art accessible to a broader audience.

In addition to the immersive experience offered by NXTFRAME TV’s AI-powered art feature, the exhibit showcases its matte screen and movable stand, allowing attendees to appreciate the artwork from various angles. As a powerful example of integrating pop art with technology, the NXTFRAME TV transforms each space into a canvas of vibrant images that evoke emotion and connectivity.

Shae Yu, TCL Philippines’ Deputy 1Marketing Director, closed the event by highlighting the unique, gallery-like experience the NXTFRAME TV offers. “With the new TCL NXTFRAME TV, we’re transforming your living space with an immersive experience that brings real-life art right into your home. Watch as every detail comes to life, turning your space into a gallery of vibrant colors and stunning visuals.”

The Seamless Art, Beyond Space exhibit runs at Ronac Art Center until 31 October 2024. In conjunction with the exhibit, TCL has launched the Seamless Art in Ronac, Moments with NXTFRAME Online Game. Participants can join by creating a short, creative video on TikTok that showcases their unique experience with the NXTFRAME TV at the exhibit, embodying the theme “Seamless Art, Beyond Space.” By using the hashtags #TCLNXTFRAMETV and #SeamlessArtBeyondSpace, tagging @TCLPhilippines, and setting the post to public, participants can compete for a chance to win a TCL soundbar. Entries are open until 31 October 2024, with winners to be announced on 08 November 2024, via TCL’s Facebook page.

The TCL NXTFRAME 300W is priced at PHP89,995, while the NXTFRAME 300W Pro is available at PHP110,995.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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