Sony and Abenson have teamed up once again to bring the ULTimate Party experience to Quezon Avenue, marking a sequel to their highly successful Kick-Off event at Xylo at The Palace on 20 September 2024. This latest collaboration brings the vibrant atmosphere of a top-tier event directly to Abenson’s Quezon Avenue store, allowing guests to experience Sony’s new ULT Series in a unique and exciting setting.
The ULTimate Party kicked off with a shift from the signature black theme of Sony’s ULT Series to a striking blue, adding a fresh and vibrant ambiance to the event. Guests were treated to an immersive sound experience with music that filled the air, all delivered through Sony’s ULT series, known for its powerful bass and crystal-clear sound quality. The laughter, smiles, and excitement of the crowd highlighted the event’s success, showcasing that the magic of a celebration is more than just about aesthetics.
The in-store launch of Sony’s ULT Series at Abenson Quezon Avenue emphasized Sony’s commitment to providing a top-tier listening experience for both tech enthusiasts and casual music lovers. Attendees were given the chance to interact with the latest audio technologies, with live demonstrations showcasing the incredible sound quality of the ULT Power Sound Series, embodying Sony’s philosophy of “Kando” – evoking emotion through sound.
Guests also participated in interactive activities and stood a chance to win a portable ULT Field 1 speaker. The high-energy event reached its climax with a stunning dance performance by the award-winning A-Team and an electrifying DJ set from Katsy Lee.
Sony’s “For the Music” campaign, which centers on the importance of music in everyday life, was at the heart of the celebration. The ULT Power Sound Series, featuring products like the ULT Wear headphones, ULT Field 1 and Field 7 speakers, and the ULT Tower 10, was showcased as part of this effort to transform spaces into concert-like environments with rich, immersive sound.
With its bold innovation and immersive features, Sony’s ULT Series is set to elevate the way people experience music — whether at home, on the go, or outdoors. Sony and Abenson invite everyone to explore these cutting-edge products and embrace the ULTimate entertainment experience.