Leading online food and grocery delivery platform foodpanda has received the Philippines Technology Excellence Award in the Online Services – Retail category for its innovative advertising technology, panda ads. This recognition highlights the platform’s significant contribution to transforming brand engagement and customer interaction within the advertising and eCommerce sectors.
panda ads, an integrated adtech solution, offers a comprehensive range of advertising options, including static and carousel images, videos, and lead-generating ads. By utilizing foodpanda’s expansive reach across its verticals such as food delivery, grocery, and on-demand services, brands can enhance their visibility and engage with consumers more effectively. The platform also enables performance tracking and monitoring, providing valuable insights into the success of ad campaigns.
The solution is particularly valuable for brands aiming to connect with foodpanda’s large base of young, tech-savvy, and digital-first users who prioritize convenience and seamless digital interactions. With panda ads, companies can target this audience with personalized content and engage them in a way that aligns with their lifestyle and purchasing preferences.
panda ads offers a robust full-funnel marketing approach that includes lead-generation campaigns, email marketing, and social media promotions. This multifaceted strategy facilitates collaborations with brands across various sectors, allowing them to leverage foodpanda’s platform to reach their target audience through co-branded out-of-home campaigns and in-app advertisements prominently featured within the foodpanda app.
The platform’s off-app campaigns also utilize first-party retail data and sophisticated audience targeting to deliver tailored content to consumers, further enhancing the effectiveness of ad campaigns. This capability has made panda ads a go-to solution for numerous industries, including food and beverage, financial services, e-commerce, fashion, and telecommunications.
Since its launch, panda ads has executed over 250 campaigns in the Philippines, generating over one billion impressions across multiple channels. This extensive reach underscores the platform’s ability to deliver impactful advertising solutions that drive engagement and influence consumer behavior.
“panda ads represents the future of digital advertising, offering brands an opportunity to engage audiences, guide consumers through the customer journey, and harness retail media advertising. Its proven track record, innovative approach, and trust from leading brands make it deserving of recognition,” the company stated.
The Philippines Technology Excellence Awards, now in its fourth year, honors top technological innovators and solutions that are redefining industries and leading digital transformation efforts. foodpanda’s recognition in this prestigious event underscores the company’s commitment to driving innovation and delivering value to both brands and consumers through its advanced adtech capabilities.