Coca-Cola Philippines is taking a big step forward in supporting micro-entrepreneurs across the country with the launch of their Centers for Entrepreneurship (CFEs). These new centers, located in seven key areas, will serve as hubs for training, mentorship, and financial support, empowering small business owners to thrive.
The program behind these centers is called iSTAR, which stands for Sari-Sari Store Training and Access to Resources. This digital initiative is designed to equip individuals with the skills they need to start and manage successful retail businesses using digital platforms.
“At Coca-Cola Philippines, we are committed to supporting the entrepreneurial spirit and unlocking the potential of aspiring entrepreneurs. The launch of the iSTAR Centers for Entrepreneurship is a testament to our dedication to foster economic growth and sustainable development at the community level,” according to Coca-Cola Philippines President Tony del Rosario.
The iSTAR program is a result of a successful public-private partnership between Coca-Cola Philippines and the Technical Education and Skills Development Authority (TESDA). This collaboration supports Coca-Cola Philippines’ broader goal of breaking the cycle of generational poverty through economic empowerment.
The program’s reach has grown significantly over the past decade, expanding to include seven regional microfinance and non-governmental institutions across the country. This partnership has made iSTAR’s training modules free and accessible nationwide through the TESDA Online Program.
One of iSTAR’s key focuses is addressing the challenges faced by women entrepreneurs, such as limited access to training, resources, and mentorship. Through its digital platform, the program has already empowered over 150,000 micro-entrepreneurs, surpassing its initial target of 100,000 graduates by 2025.
The program’s success was even recognized internationally, being showcased at the 68th session of the United Nations Commission on the Status of Women (CSW) at the UN Headquarters in New York.
Building a Network of Sustainable Support
The new CFEs represent a strategic expansion of the iSTAR program. These regional hubs will provide micro-entrepreneurs with access to business development services, training, and ongoing support.
The hubs will be managed by a network of trusted partners, including microfinance institutions, cooperatives, civil society organizations, and local government units. This collaborative approach reinforces Coca-Cola Philippines’ commitment to building the capacity of Filipino entrepreneurs and empowering them through technology and business networks.
The iSTAR program and CFEs are just two examples of how Coca-Cola Philippines is leveraging technology to support micro-retailers. Another initiative is the Tindahan Extra Mile (TEM): Balik PET Bottle program, which uses innovative methods to promote the circularity of plastic packaging.
TEM works in collaboration with partners like Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO). The program transforms sari-sari stores and carinderias into collection points for recyclable PET bottles, empowering micro-retailers to become environmental advocates in their communities.
Graduates of the iSTAR program are encouraged to join the Coca-Cola Philippines’ network of TEM partners. This not only helps them grow their businesses but also inspires their communities to embrace sustainable practices.
Learn more about Coca-Cola Philippines’ community initiatives by visiting the Coca-Cola Philippines Sustainability Hub.