HUAWEI Philippines, riding high on the success of its latest smartphone lineup and its top ranking in DXOMark’s 2024 assessments, is celebrating the launch of the Pura 70 Series with interactive exhibits across the country. The exhibits aim to provide firsthand experiences of the series’ exceptional imaging capabilities.

Pura 70 Series: A Fusion of Technology & Style

The Pura 70 Series is a testament to HUAWEI’s commitment to innovation, boasting cutting-edge camera technology that empowers users to capture professional-grade photos. Features like Ultra Speed Snapshot and Ultra Lighting Macro Telephoto lenses ensure that moments are immortalized in vivid detail. The series’ minimalist triangular frame design and eye-catching aesthetics, including a vibrant pink hue for the Pura 70 and a mesmerizing starry pattern for the Pura 70 Ultra, further elevate its appeal.

Three Cities, One Shared Celebration

HUAWEI is bringing the Pura 70 Series experience to three major cities:

  • SM Megamall (Fashion Hall): From June 7th to 9th, visitors can embark on an interactive journey, completing tasks to earn exciting rewards and prizes.
  • SM Cebu (Lower Ground Main Hall): The exhibit runs for two weeks starting June 1st, showcasing the Pura 70 Series’ design, customization options, and industry-leading camera technology.
  • SM Davao (Annex Building Ground Floor): Similar to the Cebu exhibit, Davao offers visitors the chance to experience the Pura 70 Series, with an added incentive of a 5% discount on cash purchases and a complimentary gift.

At the heart of each exhibit is a curated collection of photographs captured by the Pura 70 Series. Titled “Heartwarming Moments,” the exhibit showcases diverse scenes, from expansive landscapes to intimate portraits, each highlighting the “moments” central to the Pura narrative: time, smile, beauty, and discovery. The photographs, contributed by renowned entities like Fotomoto, Manila Bulletin, Vogue Philippines, and passionate HUAWEI community members, collectively tell a heartwarming story that resonates with everyday life.

XMAGE Technology: Redefining Mobile Photography

Powered by XMAGE technology, the Pura 70 Series empowers users to transcend mere exploration and delve into discovery through captivating stories and meaningful connections. The series encourages users to embrace the world’s beauty and capture it in its most breathtaking form.

The Pura 70 Series is available nationwide through HUAWEI’s physical and online stores. For more information, visit HUAWEI’s official website or social media channels on Facebook and Instagram.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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